6 anz
September 3rd & 4th 2026 - Melbourne, Australia

Days of Knowledge
ANZ 2026

Days of Knowledge ANZ 2026 is a conference for all Dynamics 365 Business Central partners, developers, consultants, ISVs and users in Australia and New Zealand. The conference will be held in English and participation is ticketed (registration required - limited number of places)

Agents Selling Agents: How to Sell with Agents - and Get Humans to Use Them

What happens when agents become part of both the product being sold and the team selling it?

This session explores how sellers can use agents to uncover opportunities, shape customer conversations, demonstrate value and sell agent-based solutions. But selling the technology is only half the challenge: lasting value depends on earning human trust, changing established habits and making agents part of everyday work.

Grounded in practical examples of how Microsoft is embedding agents into its global digital sales motion for SMB customers, the session will offer a vision for the future of selling, and a practical playbook for bringing people with us.

Speakers:

Kostadin Solakov

Microsoft ANZ, SMB Business Applications Lead

Kostadin Solakov is a revenue and go-to-market leader with 18 years of experience scaling enterprise and SMB technology businesses across Europe, Asia and ANZ. He currently leads Vendor Digital Sales for Microsoft ANZ, owning customer acquisition and renewal across inbound, outbound and partner channels. He shapes GTM strategy, sales playbooks and pipeline execution across the Microsoft Cloud portfolio, aligning marketing, sales and partners to deliver scalable growth.

Prior to Microsoft, Kostadin led major enterprise transformation programs and built high-performing teams across ERP, CRM and data platforms. Combining deep technical fluency with commercial leadership, he is known for turning strategy into repeatable operating models, partner ecosystems and execution rhythms that drive predictable revenue.