AI for Marketing Powered
• Practical Application of ChatGPT: Acquire knowledge about ChatGPT's functionalities, discerning its uniqueness from
conventional chatbots and identifying its diverse applications in marketing and customer engagement.
• Utilizing ChatGPT for Content Creation: Learn to leverage ChatGPT effectively for generating diverse marketing content
formats, exploring real-world examples and identifying optimization opportunities in marketing tasks.
• Creating AI-Powered Marketing Plans: Develop proficiency in formulating marketing strategies augmented by AI-
driven insights, crafting plans and presentations enriched with AI tools for competitive analysis and market research.
Module outline:
Introduction to AI in Marketing
• Brief overview of AI's impact on the marketing landscape.
• Key AI concepts and terminologies relevant to marketing.
Practical Applications of ChatGPT in Marketing
• Overview of ChatGPT and its capabilities.
• Differentiating ChatGPT from traditional AI chatbots.
• Use cases of ChatGPT in marketing and customer engagement.
Using ChatGPT in Content Creation & Marketing Tasks
• Leveraging ChatGPT for generating various marketing content formats.
• Real-world examples of successful ChatGPT-driven marketing strategies.
• Identifying optimization opportunities in marketing through ChatGPT.
Creating AI-Powered Marketing Plans
• Developing marketing strategies with AI-driven insights.
• Crafting AI-enhanced marketing plans and presentations.
Speakers:
Abhilekh Verma
Director at Abhilekh Verma Consultancy (OPC) Private Limited
Abhilekh Verma is a founder, mentor and technical coach who has had a decade of experience in the IT industry working with Sales Teams and Corporate Training Roles. He was a corporate trainer at KPMG Gurugram and KPMG Hyderabad before jumping on the wagon of Entrepreneurship.
He is a mentor at Startupbootcamp, Wadhwani Foundation and runs Microsoft Azure Developer Community, ADP List, Omdena for Hyderabad.
He is LinkedIn's Top Voice for Lead Generation and has written a couple of books including Introverts: Hidden Meaning. His story has been published on multiple platforms including Time to Shine Today Podcast (Top 2% Worldwide Show).
Abhilekh Verma
Director at Abhilekh Verma Consultancy (OPC) Private Limited
Abhilekh Verma is a founder, mentor and technical coach who has had a decade of experience in the IT industry working with Sales Teams and Corporate Training Roles. He was a corporate trainer at KPMG Gurugram and KPMG Hyderabad before jumping on the wagon of Entrepreneurship.
He is a mentor at Startupbootcamp, Wadhwani Foundation and runs Microsoft Azure Developer Community, ADP List, Omdena for Hyderabad.
He is LinkedIn's Top Voice for Lead Generation and has written a couple of books including Introverts: Hidden Meaning. His story has been published on multiple platforms including Time to Shine Today Podcast (Top 2% Worldwide Show).