08-05-2025

Microsoft presents: Accelerate your SMB business via channel strategy and programs

13:45 - 14:30 Sky 50 Back to event schedule

Demand for Business Central is at an all-time high. SMB segment growth is fueled by partners. Attend this session to get a comprehensive view of Microsoft's channel strategy and programs designed to help you accelerate your business. In this session we'll cover:
- Key elements of our partner strategy
- How to build and convert pipeline
- Why Solution Partner Designation is important
- Programs and resources to grow your business

Speakers:

Christian Baek

Director, Microsoft Business Applications Group

My name is Christian and I have been with Microsoft and the various Dynamics SMB products for more than 20 years - driving everything from product strategy to new partner programs and pricing models

Levent Bakirci

Microsoft, SMB Sales Strategy

My name is Levent and I lead the SMB Sales Strategy Lead for Business Applications. I am responsible for defining the SMB segment sales strategy for Business Applications. I have been with Microsoft for 8 years and worked in different roles in Business Application group focusing on growing partner ecosystem.