13-15 May 2026 - Ho Chi Minh City, Vietnam
Directions ASIA 2026
Directions ASIA 2026 is the conference for Business Central partners with focus on learning, growth, and meaningful connections. This time, we’re heading to vibrant Ho Chi Minh City - a dynamic hub of culture, energy, and innovation.
Get the latest updates from Microsoft and the broader Dynamics ecosystem. Connect with the full community: resellers, add-on providers, Microsoft, Distributors, MVPs, developers, consultants, business leaders and sales & marketing professionals. Spark new ideas, fuel your inspiration, and drive your success. Be where Business Central innovation happens.
Normal ticket - 649 USD
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Why Every Dynamics Partner Needs an AI Strategy
Artificial intelligence is no longer a feature conversation, it's a leadership responsibility. For Microsoft Dynamics partners, the ability to guide customers through AI adoption has become just as critical as ERP expertise.
This session helps partner leaders move beyond “Copilot demos†and into a true AI-first strategy mindset. Attendees will learn how to distinguish AI product capabilities from a broader business and partner strategy, assess their organization's current AI maturity, and understand what customers actually expect from AI beyond ERP functionality.
We'll explore how partners can position AI discovery and roadmap discussions as trusted advisory services, uncover monetization opportunities without needing in-house AI development teams, and address the very real risks of standing still, including competitive displacement and erosion of customer trust.
Participants will leave with a practical framework and a clear next-step action plan to confidently build or advance an AI strategy within their partner organization, aligned to Microsoft's AI direction and customer demand.
Speakers:
Sam Dharmasiri
CEO at Seer 365
CEO and co-founder of Seer 365, Sam is well-known and respected within the Microsoft Business Applications ecosystem, having previously grown and sold three successful Microsoft Dynamics businesses, the most recent of which, at its time of sale to a large Global Systems Integrator, was the UK's largest Microsoft Dynamics partner.
As an experienced business leader, he has a real passion for improving business efficiency and productivity, which was where the idea for Seer 365 and the GYDE365 platform originally came from. Alongside his team, he is 100% focused on helping Microsoft Dynamics 365 partners, ISV partners, their customers, and Microsoft itself to be more successful.
LinkedIn Profile: https://www.linkedin.com/in/sam-dharmasiri-36807318/
Sam Dharmasiri
CEO at Seer 365
CEO and co-founder of Seer 365, Sam is well-known and respected within the Microsoft Business Applications ecosystem, having previously grown and sold three successful Microsoft Dynamics businesses, the most recent of which, at its time of sale to a large Global Systems Integrator, was the UK's largest Microsoft Dynamics partner.
As an experienced business leader, he has a real passion for improving business efficiency and productivity, which was where the idea for Seer 365 and the GYDE365 platform originally came from. Alongside his team, he is 100% focused on helping Microsoft Dynamics 365 partners, ISV partners, their customers, and Microsoft itself to be more successful.
LinkedIn Profile: https://www.linkedin.com/in/sam-dharmasiri-36807318/
Terri Paetz
Terri Paetz - Global Business Developer
As CEO of MTP Consulting Group, I lead our global operations with a focus on strategic business development and networking, driving the growth and success of our organization. My expertise lies in forging high-impact partnerships and cultivating strategic alliances that enhance market position and profitability. I represent BC-X-RAY with their approach in the Global Market.
Terri Paetz
Terri Paetz - Global Business Developer
As CEO of MTP Consulting Group, I lead our global operations with a focus on strategic business development and networking, driving the growth and success of our organization. My expertise lies in forging high-impact partnerships and cultivating strategic alliances that enhance market position and profitability. I represent BC-X-RAY with their approach in the Global Market.