13-15 May 2026 - Ho Chi Minh City, Vietnam
Directions ASIA 2026
Directions ASIA 2026 is the conference for Business Central partners with focus on learning, growth, and meaningful connections. This time, we’re heading to vibrant Ho Chi Minh City - a dynamic hub of culture, energy, and innovation.
Get the latest updates from Microsoft and the broader Dynamics ecosystem. Connect with the full community: resellers, add-on providers, Microsoft, Distributors, MVPs, developers, consultants, business leaders and sales & marketing professionals. Spark new ideas, fuel your inspiration, and drive your success. Be where Business Central innovation happens.
Normal ticket - 649 USD
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Microsoft roundtable: Feedback and insights on migrations
Will quickly recap current Microsoft initiatives/programs/tooling supporting accelerating customer migrations from on-premise to cloud.
We will leave the bulk of time for partners to provide feedback about what Microsoft could do to support your efforts accelerating migrations and helping transitioning customers to the cloud.
Speakers:
Christian Baek
Director, Microsoft Business Applications Group
My name is Christian and I have been with Microsoft and the various Dynamics SMB products for more than 20 years driving everything from product strategy to new partner programs, business development and pricing models
Christian Baek
Director, Microsoft Business Applications Group
My name is Christian and I have been with Microsoft and the various Dynamics SMB products for more than 20 years driving everything from product strategy to new partner programs, business development and pricing models
Sessions
Microsoft presents: 35 Partner Tips, Tricks, and Benefits in 45minuts Microsoft presents: Accelerate your SMB business via channel strategy and programs Microsoft presents: The future of talent! Globalising ISVs Microsoft Q&A: Pricing, licensing and AI Billing Microsoft roundtable: Feedback and insights on migrations
Lotte Cordt Ihlemann
Principal Product Manager
Lotte Cordt Ihlemann is a Partner and Customer Success Manager and has been with Microsoft for more than 20 years. Over the years Lotte has been working in various global roles within marketing, product marketing, and partner enablement for Business Central and earlier Dynamics NAV and Dynamics AX. Currently driving Business Central global partner readiness and communication, Microsoft's community, event and content strategy at key SMB business application conferences, strategic alliance management and projects securing the customer base.
Lotte Cordt Ihlemann
Principal Product Manager
Lotte Cordt Ihlemann is a Partner and Customer Success Manager and has been with Microsoft for more than 20 years. Over the years Lotte has been working in various global roles within marketing, product marketing, and partner enablement for Business Central and earlier Dynamics NAV and Dynamics AX. Currently driving Business Central global partner readiness and communication, Microsoft's community, event and content strategy at key SMB business application conferences, strategic alliance management and projects securing the customer base.