Seat-based growth is hitting a ceiling in SMB, and the traditional “billable implementation hours” model is getting squeezed. As agent tooling becomes more accessible, customers expect faster timeâ€'toâ€'value, and partners are seeing more automation delivered with less custom build. This shift is accelerating the move away from services-heavy implementations toward outcomes-led value.

This session is a practical blueprint for partners to evolve beyond “selling D365 licenses” and find their place in the Agent Economy, where durable growth comes from adoption, automation, security, and continuous optimization across the full Microsoft Cloud. We'll explore how partners can expand horizontally beyond Business Central, and how to package repeatable offers (again, beyond Business Central) that scale across SMBs in Asia.

We'll also look at how partners can work alongside Microsoft's Digital Sales motion to tackle demand generation and uncover expansion opportunities at scale. Microsoft's digital sales engine is rapidly adopting agentic AI as customer zero, using these capabilities every day to drive adoption conversations and identify nextâ€'best workloads, while operating at a scale of over 1.2 million customer engagements across Asia annually. The learnings from this motion inform how partners can align to digital demand, coâ€'sell more effectively, and turn signals into revenue.