13-15 May 2026 - Ho Chi Minh City, Vietnam
Directions ASIA 2026
Directions ASIA 2026 is the conference for Business Central partners with focus on learning, growth, and meaningful connections. This time, we’re heading to vibrant Ho Chi Minh City - a dynamic hub of culture, energy, and innovation.
Get the latest updates from Microsoft and the broader Dynamics ecosystem. Connect with the full community: resellers, add-on providers, Microsoft, Distributors, MVPs, developers, consultants, business leaders and sales & marketing professionals. Spark new ideas, fuel your inspiration, and drive your success. Be where Business Central innovation happens.
Normal ticket - 649 USD
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Serving Logistics Differently: Build Differentiation & Scalability with a Complete Vertical Solution
Logistics Service Providers (3PLs) across Asia are operating in one of the fastest growing and most complex regions worldwide. Driven by e commerce, regional supply chain restructuring and rising customer expectations, logistics companies must scale faster while dealing with higher cost pressure, changing regulations and increasingly complex IT landscapes.
In this session we share practical insights from building and scaling a dedicated ISV solution for the 3PL industry on Microsoft Dynamics 365 Business Central. We explain why horizontal ERP approaches and custom development often fail to deliver differentiation, margins and speed, and why a fully integrated vertical solution for warehousing, transportation and forwarding will become the key differentiator.
Using real world examples from Asia Pacific markets, we walk through the key challenges 3PLs face today: legacy integrations, scalability limitations, security and compliance requirements, and scarcity of IT talent. From there we show how a modular, no code, cloud based WMS/TMS/FMS platform enables partners and customers to reduce complexity, accelerate implementations and create sustainable recurring revenue.
The session concludes with a live end to end process demonstration. Attendees will leave with concrete guidance on how Boltrics and partners can successfully serve the logistics vertical with high differentiation, strong margins and predictable growth.
Speakers:
Jan-Cornell van Ekris
Managing Director & Co-Owner
Providing more value to the 3PL and Cold Storage industry, while tackling resource challenges both in logistics and IT. Less billable hours, more results. With this unique philosophy, Jan-Cornell van Ekris co-founded Boltrics 15 years ago, laying the foundation of the industry-specific software solution now available in over 30 countries worldwide.
Combining 10 years of operational experience with over 20 years of experience in IT, Jan-Cornell can quickly translate operational hurdles into IT solutions. He is known for challenging the status quo in software development, embracing the latest technologies and simplifying IT to deliver tangible value for logistics service providers.
Jan-Cornell van Ekris
Managing Director & Co-Owner
Providing more value to the 3PL and Cold Storage industry, while tackling resource challenges both in logistics and IT. Less billable hours, more results. With this unique philosophy, Jan-Cornell van Ekris co-founded Boltrics 15 years ago, laying the foundation of the industry-specific software solution now available in over 30 countries worldwide.
Combining 10 years of operational experience with over 20 years of experience in IT, Jan-Cornell can quickly translate operational hurdles into IT solutions. He is known for challenging the status quo in software development, embracing the latest technologies and simplifying IT to deliver tangible value for logistics service providers.
Max van Middendorp
International Business Development Manager
Creating stronger international connections within the logistics software ecosystem. As International Business Development Manager at Boltrics, Max van Middendorp focuses on expanding the company's global footprint by connecting logistics companies with the right partners in their local market. By translating market insights and customer needs into sustainable collaboration, he helps build stronger relationships across the Microsoft and logistics software community.
With a strong interest in market developments and partnership opportunities, Max combines commercial awareness with a collaborative mindset. He is known for his proactive approach, adaptability, and ability to spot opportunities where shared expertise and innovation can drive mutual growth.
Max van Middendorp
International Business Development Manager
Creating stronger international connections within the logistics software ecosystem. As International Business Development Manager at Boltrics, Max van Middendorp focuses on expanding the company's global footprint by connecting logistics companies with the right partners in their local market. By translating market insights and customer needs into sustainable collaboration, he helps build stronger relationships across the Microsoft and logistics software community.
With a strong interest in market developments and partnership opportunities, Max combines commercial awareness with a collaborative mindset. He is known for his proactive approach, adaptability, and ability to spot opportunities where shared expertise and innovation can drive mutual growth.