irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.

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06-04-2025

SignUp Software Partner Day

13:00 - 17:00 Sage 3 Back to event schedule

Whiskey, Wisdom, and Winning Deals — A Unique Partner Experience.

Step into our exclusive partner experience where strategy, success, and a touch of whiskey come together. Gain insights into the evolving Office of the CFO landscape, hear Mark Stuyt's keynote on winning high-margin deals, and explore the latest SignUp Software solutions. Between sessions, enjoy curated whiskey tastings, blending expert led discussions with a unique tasting experience. Sip, learn, and connect — space is limited, secure your spot today!

Register & Learn More: https://forms.office.com/e/FjXEMMXG7V

Speakers:

Morgan Jonsson

Sr. Director Business Development - SignUp Software

Laura Daley is a seasoned business development leader with 20+ years of experience driving strategic growth and managing global initiatives in the technology industry. As Sr. Director, Business Development - Global Partner Programs at SignUp Software, she leads GSI strategy, builds strategic partnerships, and drives partner enablement and go-to-market execution.

Previously, as Sr. Director, Sales, Alliances & Partnerships, North America, she played a key role in expanding market presence and strengthening partner networks. At Microsoft, she held strategic roles, including Program Manager for the Global Modern Workplace and Dynamics Partner Seller Customer Success Management Program, onboarding 500+ professionals across 200+ partners and enhancing co-sell strategies.

With expertise in partner marketing and program management, Laura has a proven track record of delivering results, fostering high-impact alliances, and driving business transformation.