irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.

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07-04-2025

AI-Driven Customer Journeys in Dynamics 365 CE and Dynamics 365 CI

17:30 - 18:15 Sage 1 Back to event schedule

Join us for an in-depth exploration of how to implement Account-Based Marketing (ABM) strategies and advanced customer journeys within Dynamics 365 CE and CI. In this session, we'll delve into the key components of ABM, showcasing how Dynamics 365 CE can be leveraged to personalize customer experiences, enhance engagement, and drive business growth. Learn practical insights and strategies to elevate your CRM capabilities and take your customer relationships to the next level.

Speakers:

Khaled Nassra

Cloud GTM catalyst and seasoned leader in the Dynamics 365 space

As the Managing Director of Enki Consulting, Khaled advises leadership teams responsible for global go-to-market strategy and business expansion into new verticals and regions through new and existing partnerships, through Microsoft, and by working directly with end-users. Khaled has led multiple organizations from no market share to success by prioritizing customer and partner benefits and working in sync within a broader ecosystem.