irections emea 2023 lyon
1-3 November 2023

Directions EMEA 2023

Directions EMEA is the "Go To" place where Dynamics partners share the future. It's the preferred global community for collaborating and learning from Microsoft, MVPs, ISVs, VARs and their peers. The focus is on helping the SMB market unlock its full potential in technical, business development and strategy with ERP, CRM, and Cloud solutions, including the Microsoft Power Platform, Microsoft Dynamics 365 Business Central, and Azure.

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09-04-2025

Microsoft presents: Business practice & product opportunities for Latam American partners

15:00 - 16:50 4A (Opal) Back to event schedule

Speakers:

Beatriz Imendia

Business Applications Segment Lead for SMB Latam and Canada at Microsoft

Beatriz Imendia is the Business Applications Segment Lead for SMB Latam and Canada at Microsoft, with over ten years of experience in the company and more than fifteen years in marketing, operations, public relations, communications, and business consulting. She has successfully collaborated with multicultural teams across the Americas, contributing to marketing strategies that enhance business impact and revenue generation.

Djalma (DJ) Franco

Microsoft - Business Application - Solution Architect

DJ is a seasoned professional in Microsoft Dynamics 365, serving SMB, SMC, and Enterprise sectors for CRM and ERP implementation. As a Solution Architect, he ensures the scalability and utilization of best practices in solution architecture. His areas of proficiency encompass Dynamics 365 and Power Platform.