07-04-2025
5 Steps to LinkedIn Ad Success: Target, Engage, and Convert with ABM
In this session, we'll explore how to create LinkedIn ad campaigns that don't just reach audiences but convert them. Starting with a comprehensive pre-ad checklist, I'll guide you through the essentials of optimizing your ad's potential. Then, learn how to craft compelling narratives and leverage LinkedIn's advanced targeting capabilities to deliver account-based marketing (ABM) strategies that drive meaningful engagement. We'll also dive into budgeting best practices to maximize ROI and offer actionable insights to track and refine campaign success. Walk away ready to transform your LinkedIn advertising game and generate powerful results.
Learning Objectives:
1. Learn how to use a detailed pre-ad campaign checklist to optimize your LinkedIn ad performance.
2. Master account-based marketing strategies on LinkedIn to focus on high-value accounts and decision-makers.
3. Understand how to analyze performance metrics and budget effectively for maximum ROI in your campaigns.
Speakers:
Amanda Sherry
VP of Marketing, Western Computer
Fueled by data, iced coffee, and an unstoppable drive for results, Amanda Sherry thrives on sparking innovative ideas that ignite Western Computer's marketing efforts. With over 15 years of experience in marketing, advertising, and public relations, Amanda leads a talented team of marketers focused on driving growth and delivering measurable ROI.
As VP of Marketing, Amanda has a knack for turning insights into action and ideas into impact, ensuring Western Computer stands out as a trusted partner in the Microsoft Dynamics ecosystem.
When she's not diving into data or crafting strategies, Amanda can be found chasing inspiration on a run, lost in a great book, or creating masterpieces with her daughter (glitter optional).
Amanda Sherry
VP of Marketing, Western Computer
Fueled by data, iced coffee, and an unstoppable drive for results, Amanda Sherry thrives on sparking innovative ideas that ignite Western Computer's marketing efforts. With over 15 years of experience in marketing, advertising, and public relations, Amanda leads a talented team of marketers focused on driving growth and delivering measurable ROI.
As VP of Marketing, Amanda has a knack for turning insights into action and ideas into impact, ensuring Western Computer stands out as a trusted partner in the Microsoft Dynamics ecosystem.
When she's not diving into data or crafting strategies, Amanda can be found chasing inspiration on a run, lost in a great book, or creating masterpieces with her daughter (glitter optional).