Leverage Buyer Psychology to Win More Deals - Nailing the Five Moments That Matter

Not all customer conversations and meetings are equal. Sales cycles are binary. They only lead to one of two outcomes. And - how you facilitate a very small number of sales cycle events often dictates whether you win or lose. Business decisions, especially those involving technology project with confusing solution elements like AI and low code, are highly emotional, and heavily influenced by fear.

Decision makers rationalize their emotional choices with selective data points (logic) to support their decision narrative. Understanding how, and when, to influence project stakeholder emotions in a Bus Apps buying cycle is critical to driving a consistently high win rate. Good sellers do it unconsciously. Sales professionals do it proactively.

Mark Stuyt, Chief Engagement Officer at Neural Impact, will walk you through five critical (emotional) prospect/customer interactions that you must navigate effectively in every sales cycle to create bias. He'll also share the neuroscience-based sales strategies and tactics required to control and reframe those meetings.