07-04-2025
From Data to Engagement: Unlock the full potential of your CRM and Marketing Automation
In today's marketing landscape, the integration of CRM (Customer Relationship Management) systems and marketing automation platforms is no longer optional—it's essential. These tools are the backbone of modern marketing, enabling businesses to build stronger customer relationships, deliver personalized experiences, and scale their efforts efficiently. However, the power of these platforms lies not just in having them but in optimizing them to work together.
In this session we will explore the art and science of aligning CRM and marketing automation tools to create a streamlined system that drives results. Attendees will learn how to eliminate bottlenecks, unlock actionable insights, and craft workflows that empower their teams. Whether you're struggling with siloed data, underperforming campaigns, or inefficient processes, the strategies shared in this session can help transform your tools from underutilized assets into ROI-generating machines.
Speakers:
Marie Wiese
Marketing Strategist and Founder, Marketing CoPilot
Marie Wiese is a marketing strategist and founder of Marketing Copilot®, a strategic marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. Marie has worked in the technology sector for 30 years and focuses today on marketing automation and the digital transformation of the sales and marketing functions. Marie is the author of award-winning business book, You Can't Be Everywhere and host of the Gold Stevie award-winning podcast, Women Talk Tech.
(Marketing Copilot is a registered trademark in North America since 2012)
Marie Wiese
Marketing Strategist and Founder, Marketing CoPilot
Marie Wiese is a marketing strategist and founder of Marketing Copilot®, a strategic marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. Marie has worked in the technology sector for 30 years and focuses today on marketing automation and the digital transformation of the sales and marketing functions. Marie is the author of award-winning business book, You Can't Be Everywhere and host of the Gold Stevie award-winning podcast, Women Talk Tech.
(Marketing Copilot is a registered trademark in North America since 2012)