07-04-2025

Sticky Clients: Keep Your Business Central Clients Coming Back for More

13:00 - 13:45 Primrose 8/9 Back to event schedule

Making Business Central customers “sticky”—or ensuring long-term customer loyalty and satisfaction—requires more than just a successful deployment and handover to support. In this session we'll explore proven strategies that partners can use to foster long-term, mutually beneficial relationships with their Business Central clients. I'll share my experience building lasting client relationships that are positive, transparent, solution-oriented and that drive value at every stage of a project lifecycle —from initial sales conversations to post-go-live support— ensuring they not only stick around but also become loyal advocates.

Speakers:

Marie-Soleil Goulet-Sawka

Client Advantage Manager at Open Door Technology

I've been solving problems using Microsoft Dynamics Business Central, The Solution Formerly Known as NAV, for 20+ years. I have a background in implementation, consulting and project management, and now lead the ODT team focused on client experience. My team crafts, delivers and supports clients and partners with smart solutions they can rely on, through packaged and tailored purpose-built projects.