Microsoft presents: Investing and Growing your Business Central practice in Latin America

Beatriz Imendia is the Business Applications Segment Lead for SMB Latam and Canada at Microsoft, with over ten years of experience in the company and more than fifteen years in marketing, operations, public relations, communications, and business consulting. She has successfully collaborated with multicultural teams across the Americas, contributing to marketing strategies that enhance business impact and revenue generation.

During a 22-year career with Microsoft, Cecilia earned a reputation for clarity of purpose and an unwavering focus on results. Ambitious goals, methodical planning, and effective execution are the hallmarks of her management philosophy. Cecilia's leadership style emphasizes integrity, empathy, inclusiveness and accountability.

Cecilia spent 16 years with Microsoft Business Applications, culminating in a four-year stint as Global Ecosystem Lead. As a key member of the unit's leadership team, she was responsible for growth of the core business through the development and health of the partner ecosystem. Among the functions she oversaw were ecosystem capacity planning, capability development and performance growth strategies, as well as field operations at global scale.

In this era of rapid transformation fueled by AI, I am responsible to dive into the dynamic world of business applications alongside customers, partners, and my colleagues at Microsoft to define innovative strategies and drive initiatives to catapult our Biz Apps growth across these regions.