irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

From Complex to Effortless: AI-Driven Item Configuration in 15 Minutes

In discrete manufacturing, item configuration can be a real bottleneck. Complex product variants, precise BOM setups, and consistent attributes are essential, but they can also eat up time. Creating room for errors, and slow down innovation.

In our 15-minute ISV session, we’ll show you how to turn that challenge into a competitive advantage and make your business fly. With Microsoft Copilot and our Item Configurator working together, you can configure items in Business Central faster, smarter, and with total accuracy.

Simply describe what you need: "Create a new item based on the standard aluminium frame but with a custom finish and updated dimensions" and let Copilot handle the heavy lifting. The result? Less manual work, fewer errors, and more time to focus on what really matters: designing, producing, and delivering better products.

Join us and see how AI in your daily workflow can take you from manual configuration to market-ready, without missing a beat.

Speakers:

Christopher Kjaer Jensen

Dynalogic, Product Owner/Solution Architect.

Solution Architect with experience in Business Central and a Master of Science in Engineering in Operations Management with a focus on Supply Chain Management.

The last 6 years I have worked with Business Central as a the main ERP solution, while never forgetting that an ERP system is a tool and nothing more for the customers processes.

During this period I have worked and acquired a deeper level of understanding within the following application from Microsoft;
- Business Central.
- Microsoft Fieldservice.
- Microsoft CRM.
- PowerBi.
- Microsoft Copilot.

The different roles on my journey;
- Trainee.
- Consultant.
- Presales responsible.
- Project Manager.
- Teamlead.
- Solution Specialist.
- Business Expert.
- Solution Archietect.
- Trusted Advisor.

All of the roles has resulted in in-depth understanding of the "entire" ecosystem within an organization focused on manufacturing, services, assembly, sales, purchase, warehousing, shopfloor, automation.