irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

The Future of Product Data in Europe – From Compliance to Competitiveness

The EU is changing the rules of business. Companies will no longer report only at company level. They must now deliver detailed data for every product, every component, and every package.

Get up to speed on what the Digital Product Passport and ESG mean for your customers and their demands on product data.

See examples of what type of data is required. Learn how to work with this data in practice. Explore use cases of a Digital Product Passport and what you need to be aware of when preparing for ESG reporting.

The takeaway is clear. Product data is moving from being nice-to-have to being the key for compliance, market access, and competitiveness. Partners who understand this shift can guide their customers with confidence.

Speakers:

Lars Holm Byg

Director of Product Management at Dynamicweb

Lars has been with DynamicWeb for 3 years, focusing on demonstrating the possibilities of the DynamicWeb solution to partners and customers. With over a decade of experience in digitalizing commerce and product data processes, he brings significant expertise in technology-enabled digital transformation, helping organizations optimize their digital strategies.