4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Microsoft presents: Accelerate your SMB Business.
Deep dive into Microsoft Channel Strategy. News and updates from recent programs and incentives
Speakers:
Levent Bakirci
Microsoft, SMB Sales Strategy
Levent is the SMB Sales Strategy Lead for Business Applications. Levent is responsible for defining the SMB segment sales strategy for Business Applications. Levent has been with Microsoft for 8 years and worked in different roles in Business Application group focusing on growing partner ecosystem.
Levent Bakirci
Microsoft, SMB Sales Strategy
Levent is the SMB Sales Strategy Lead for Business Applications. Levent is responsible for defining the SMB segment sales strategy for Business Applications. Levent has been with Microsoft for 8 years and worked in different roles in Business Application group focusing on growing partner ecosystem.
Paloma Alarco
Channel Partner Strategy & GTM
Paloma drives the Partner Go-to-Market strategy for AI Business Processes within Microsoft's SME&C Global Channel Partner Sales (GCPS) organization. She empowers SMB-focused partners to grow by delivering clarity, unlocking Microsoft investments, and activating high-impact practices with D365 Business Central. With experience across tech, finance, and ride-hailing in the U.S. and Peru, Paloma brings strategic precision and deep emerging market expertise to help partners thrive in the AI era.
Paloma Alarco
Channel Partner Strategy & GTM
Paloma drives the Partner Go-to-Market strategy for AI Business Processes within Microsoft's SME&C Global Channel Partner Sales (GCPS) organization. She empowers SMB-focused partners to grow by delivering clarity, unlocking Microsoft investments, and activating high-impact practices with D365 Business Central. With experience across tech, finance, and ride-hailing in the U.S. and Peru, Paloma brings strategic precision and deep emerging market expertise to help partners thrive in the AI era.