4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Microsoft presents: From On-Prem to Cloud: Accelerating Migrations to Business Central Online
Moving from on-premises to the cloud is more than a technical upgrade—it’s a strategic shift that unlocks agility, scalability, and innovation. In this session, we’ll explore Microsoft’s initiatives and programs designed to accelerate migrations to Dynamics 365 Business Central online. Learn about the latest programs, offers, and partner resources that simplify the transition, reduce risk, and deliver measurable value to customers. Whether you’re planning migrations or scaling your cloud business, this session will equip you with actionable insights to drive success. We will also hear from two partners and their proven strategies to ensure successful migrations for their customers.
Speakers:
Cecilia Flombaum
Business Applications Ecosystem Lead
During a 24-year career with Microsoft, Cecilia earned a reputation for clarity of purpose and an unwavering focus on results. Ambitious goals, methodical planning, and effective execution are the hallmarks of her management philosophy. Cecilia’s leadership style emphasizes integrity, empathy, inclusiveness and accountability.
Cecilia spent 19 years with Microsoft Business Applications, culminating in a four-year stint as Global Ecosystem Lead. As a key member of the unit’s leadership team, she was responsible for growth of the core business through the development and health of the partner ecosystem. Among the functions she oversaw were ecosystem capacity planning, capability development and performance growth strategies, as well as field operations at global scale.
Cecilia Flombaum
Business Applications Ecosystem Lead
During a 24-year career with Microsoft, Cecilia earned a reputation for clarity of purpose and an unwavering focus on results. Ambitious goals, methodical planning, and effective execution are the hallmarks of her management philosophy. Cecilia’s leadership style emphasizes integrity, empathy, inclusiveness and accountability.
Cecilia spent 19 years with Microsoft Business Applications, culminating in a four-year stint as Global Ecosystem Lead. As a key member of the unit’s leadership team, she was responsible for growth of the core business through the development and health of the partner ecosystem. Among the functions she oversaw were ecosystem capacity planning, capability development and performance growth strategies, as well as field operations at global scale.
Levent Bakirci
Microsoft, SMB Sales Strategy
Levent is the SMB Sales Strategy Lead for Business Applications. Levent is responsible for defining the SMB segment sales strategy for Business Applications. Levent has been with Microsoft for 8 years and worked in different roles in Business Application group focusing on growing partner ecosystem.
Levent Bakirci
Microsoft, SMB Sales Strategy
Levent is the SMB Sales Strategy Lead for Business Applications. Levent is responsible for defining the SMB segment sales strategy for Business Applications. Levent has been with Microsoft for 8 years and worked in different roles in Business Application group focusing on growing partner ecosystem.
Lotte Cordt Ihlemann
Principal Product Manager
Lotte Cordt Ihlemann is a Partner and Customer Success Manager and has been with Microsoft for more than 20 years. Over the years Lotte has been working in various global roles within marketing, product marketing, and partner enablement for Business Central and earlier Dynamics NAV and Dynamics AX. Currently driving Business Central global partner readiness and communication, Microsoft's community, event and content strategy at key SMB business application conferences, strategic alliance management and projects securing the customer base.
Lotte Cordt Ihlemann
Principal Product Manager
Lotte Cordt Ihlemann is a Partner and Customer Success Manager and has been with Microsoft for more than 20 years. Over the years Lotte has been working in various global roles within marketing, product marketing, and partner enablement for Business Central and earlier Dynamics NAV and Dynamics AX. Currently driving Business Central global partner readiness and communication, Microsoft's community, event and content strategy at key SMB business application conferences, strategic alliance management and projects securing the customer base.