irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

From Hype to How: Your Playbook for the Future with Microsoft

The pace of change in technology has never been faster - and AI is at the heart of it. Join us for this exclusive session as we cut through the noise and reveal what's next for Microsoft Partners. Explore Microsoft's evolved solution areas and learn how to stay ahead, unlock new opportunities, and deliver real value to your customers. Whether you're an MSP, CSP, ISV or VAR, we will provide you practical insights, actionable strategies, and a clear view of the road ahead that will help you supercharge your business.

Speakers:

Martin Fischer Nielsen

Business Development Manager

Martin plays a pivotal role in driving growth across Microsoft solutions in Denmark.
His mission is to strengthen Arrow's partner ecosystem by developing new business opportunities, managing key reseller relationships, and executing joint go-to-market strategies with the vendor.

Michel Jakubowski

Product Management Director, Arrow

Michel drives global product strategy for ArrowSphere, leading roadmap, partner experience, and innovation. His team delivers impactful tools - like ArrowSphere Assistant and AI-driven insights - to help partners automate, secure, and scale their cloud businesses effectively.