4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Business Central Intelligence: Cut Your Reporting and Planning Time with AI-Powered Solutions
We all know the frustration of spending days on reports that should only take minutes to create. Or the inevitable headache of planning cycles that can stretch for months when you need to start budgeting and forecasting for next quarter right now.
Business Central users across EMEA are changing how they handle reporting and planning with insightsoftware's practical self-service solutions with AI features and direct Microsoft integration.
In This Session You'll discover:
AI That Speaks Finance: Turn everyday questions into detailed reports. Your team doesn't need SQL training—they just need to ask for what they want.
Real-Time Excel Collaboration: Work with Business Central data directly in Excel Desktop or Excel Online. Your team can analyze and share insights from anywhere, using tools they already know in ways that work best for them.
Self-Service Power BI Without the Wait: Use data already optimized for Power BI and let your non-technical business users create their own reports and dashboards. No more IT bottlenecks or external consultants.
Planning Solutions in Days, Not Months: Deploy enterprise-grade planning structure in Power BI in a matter of days. We'll show you actual implementations running live.
You'll see exactly how organizations gain a real-time reporting edge while giving their teams true self-service analytics. These aren't just demos—they're proven solutions already changing how businesses work with Business Central data.
Speakers:
Chris Weaver
Director, Product Management
Chris began his career as an accountant, where he quickly discovered a passion for data. Inspired by a transformative experience leading a business intelligence (BI) project, he transitioned into helping companies achieve their own data transformations as a technical consultant. Today, as a Director, Product Management, Chris focuses on guiding organizations in designing effective data accessibility strategies. Outside of work, he enjoys spending time in nature through activities like hiking, snowboarding, and other outdoor adventures
Chris Weaver
Director, Product Management
Chris began his career as an accountant, where he quickly discovered a passion for data. Inspired by a transformative experience leading a business intelligence (BI) project, he transitioned into helping companies achieve their own data transformations as a technical consultant. Today, as a Director, Product Management, Chris focuses on guiding organizations in designing effective data accessibility strategies. Outside of work, he enjoys spending time in nature through activities like hiking, snowboarding, and other outdoor adventures
Jennifer Warawa
President & General Manager of the ERP Reporting & BI and Controllership
With 25+ years of leadership experience, Jennifer Warawa is a transformative executive driving growth, innovation, and cultural change. She currently serves as President & General Manager of the ERP Reporting & BI and Controllership business units at insightsoftware. Previously, she was President of QuickFee North America, leading significant revenue growth and market expansion. She held multiple global executive roles at Sage over 12 years, focusing on commercial transformation and product innovation. A former entrepreneur who ran her own firm for over a decade, Jennifer understands firsthand the challenges of building and scaling businesses. Named one of the Top 25 Most Powerful Women in Accounting (2013-2019) and Top 100 Most Influential People by Accounting Today (2010-2018), she's a sought-after keynote speaker known for candid insights on leadership and resilience.
Jennifer Warawa
President & General Manager of the ERP Reporting & BI and Controllership
With 25+ years of leadership experience, Jennifer Warawa is a transformative executive driving growth, innovation, and cultural change. She currently serves as President & General Manager of the ERP Reporting & BI and Controllership business units at insightsoftware. Previously, she was President of QuickFee North America, leading significant revenue growth and market expansion. She held multiple global executive roles at Sage over 12 years, focusing on commercial transformation and product innovation. A former entrepreneur who ran her own firm for over a decade, Jennifer understands firsthand the challenges of building and scaling businesses. Named one of the Top 25 Most Powerful Women in Accounting (2013-2019) and Top 100 Most Influential People by Accounting Today (2010-2018), she's a sought-after keynote speaker known for candid insights on leadership and resilience.