4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Solving the Data Disconnect: How eOne iPaaS+ Drives Strategy, Stickiness and Scalable Success
Ignoring integration strategy is costly. Without it, Business Central projects often collapse under siloed data, manual workarounds, and poor adoption. That disconnect erodes customer trust, drains ROI from D365 investments, and creates churn risks that can be hard to recover from.
eOne iPaaS+ is purpose-built to stop this cycle. It moves partners beyond one-off integrations to a unified data and integration platform that enables scale, resilience, and innovation. By building strategy into delivery, partners can safeguard revenue, lock in customer loyalty, and turn every project into a foundation for future growth.
In this session, you will learn how to:
- Identify the hidden risks of operating without a data integration strategy
- Use eOne iPaaS+ to deliver scalable and insight-driven customer experiences
- Transform integration work into repeatable, margin-positive growth
- Protect against churn by embedding data strategy into customer success
Speakers:
Ethan Sorenson
Director of Product & Solutions, EMEA
Originally from Fargo, he relocated to Copenhagen leaving behind cold car commutes for bicycle lanes. Leading our support & services in Europe and the Middle East, Ethan works with partners and customers to deliver solutions successfully with eOne tools.
Ethan Sorenson
Director of Product & Solutions, EMEA
Originally from Fargo, he relocated to Copenhagen leaving behind cold car commutes for bicycle lanes. Leading our support & services in Europe and the Middle East, Ethan works with partners and customers to deliver solutions successfully with eOne tools.
Madalynn Woolery
Partner Development Manager, EMEA
Since joining the eOne team in 2020, Madalynn has worn many hats. Starting as a sales operation intern, and having been a part of our accounting and marketing teams, she now leads Partner Development across the pond. Madalynn recently moved from Fargo, North Dakota to Copenhagen, Denmark where she handles the European and African territories.
Madalynn Woolery
Partner Development Manager, EMEA
Since joining the eOne team in 2020, Madalynn has worn many hats. Starting as a sales operation intern, and having been a part of our accounting and marketing teams, she now leads Partner Development across the pond. Madalynn recently moved from Fargo, North Dakota to Copenhagen, Denmark where she handles the European and African territories.