4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Clarity, Control, and Confidence: Unlocking Decisions with RUX
Industrial equipment and commercial field services businesses operate in environments where precision, reliability, and responsiveness are non-negotiable. This session will show how RUX puts companies in control of complex rental lifecycles, service operations, and asset visibility to operate with ironclad integrity, today and tomorrow. See a live demo showcasing how RUX is engineered to fit, built to last.
What We'll Cover:
RUX Rentals & Service in Action: End-to-end visibility, streamlined rental lifecycles, and optimized service operations that strengthen field performance.
Productivity powered by BC Toolbox: Purpose-built tools that eliminate manual effort, automate critical processes, and provide fine-grained visibility for smarter, faster decisions.
Verticalized Solutions + Complementary Productivity Suite: How the combination empowers organizations to run like clockwork, not patchwork.
Customer & Partner Value: Why industrial equipment and commercial field services businesses, along with our extensive partner network, trust RUX to deliver systems with staying power and measurable impact.
Whether you're looking to see your assets and inventory in a clearer light or equip field service teams for success, this session will provide practical insights and proof points that show how RUX solutions are configured for complexity and built for the long haul.
Speakers:
Daren Christoffersen
Product Manager, RUX
Daren Christoffersen is a seasoned Product Manager at RUX, where he leads the Product Development team in engineering Business Applications for industrial equipment and commercial field services businesses. With over two decades of experience in ERP systems, he brings deep expertise in Microsoft Dynamics 365 Business Central and a sharp focus on aligning technical capabilities with the operational realities of complex industries.
For more than 20 years, Daren has played a pivotal role in shaping the architecture and roadmap of RUX's Rentals and Service solutions, helping companies gain the visibility and control they need to make smarter decisions and strengthen performance. He continues to drive innovation and client success across RUX's evolving product portfolio, working closely with partners and internal teams to deliver verticalized solutions and complementary productivity apps that are engineered to fit, built to last.
Daren Christoffersen
Product Manager, RUX
Daren Christoffersen is a seasoned Product Manager at RUX, where he leads the Product Development team in engineering Business Applications for industrial equipment and commercial field services businesses. With over two decades of experience in ERP systems, he brings deep expertise in Microsoft Dynamics 365 Business Central and a sharp focus on aligning technical capabilities with the operational realities of complex industries.
For more than 20 years, Daren has played a pivotal role in shaping the architecture and roadmap of RUX's Rentals and Service solutions, helping companies gain the visibility and control they need to make smarter decisions and strengthen performance. He continues to drive innovation and client success across RUX's evolving product portfolio, working closely with partners and internal teams to deliver verticalized solutions and complementary productivity apps that are engineered to fit, built to last.