4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Hey ISVs. Is now the time to unleash your international growth strategy?
With Business Central's tremendous momentum and global reach, North American ISVs have a path to expand into Europe and other markets. For European ISVs, entering the North American market is attractive as the US is the world's largest economy and North America is much more homogeneous than Europe.
What could go wrong? A lot!
In this session, Ciellos experts will share key considerations for successfully entering and growing your ISV business internationally. Topics will include: establishing local presence, localizing products, providing support, navigating the partner channel, implementation considerations and more.
As a Microsoft ISV Development Center, Ciellos has helped over a hundred ISVs reach their goals. With offices in Europe, Canda, South America and headquarters in Atlanta, Ciellos brings unmatched perspectives on multinational strategies.
Speakers:
Karina Nielsen
CEO, Ciellos
Karina is a recognized executive leader in the IT industry with three decades of expertise collaborating closely with Microsoft. Her track record is marked by proven success in transforming the Microsoft partner strategy into tangible business achievements. In 2017, Karina founded Ciellos, driven by her vision to empower organizations through digital transformation.
She brings energy and drive to everything and everyone she works with, fostering a take-charge, winning culture. Her ability to build and inspire a strong, high-performing team—deeply loyal to the mission she defines—sets her apart. With extensive experience in market leadership, Karina excels at driving results, orchestrating strategic growth, and turning ambitious goals into reality.
Karina Nielsen
CEO, Ciellos
Karina is a recognized executive leader in the IT industry with three decades of expertise collaborating closely with Microsoft. Her track record is marked by proven success in transforming the Microsoft partner strategy into tangible business achievements. In 2017, Karina founded Ciellos, driven by her vision to empower organizations through digital transformation.
She brings energy and drive to everything and everyone she works with, fostering a take-charge, winning culture. Her ability to build and inspire a strong, high-performing team—deeply loyal to the mission she defines—sets her apart. With extensive experience in market leadership, Karina excels at driving results, orchestrating strategic growth, and turning ambitious goals into reality.
Matt Abbott
Ciellos, EVP, Sales & Marketing
Matt leads Sales & Marketing for Ciellos, a Microsoft Dynamics 365 technology consulting powerhouse. He is an energetic, results-oriented executive with over 25 years of experience in professional services, including 6 years in the Microsoft Dynamics ecosystem. Matt started his professional journey at Deloitte followed by a decade with Bain & Company, where he was a Partner.
Matt Abbott
Ciellos, EVP, Sales & Marketing
Matt leads Sales & Marketing for Ciellos, a Microsoft Dynamics 365 technology consulting powerhouse. He is an energetic, results-oriented executive with over 25 years of experience in professional services, including 6 years in the Microsoft Dynamics ecosystem. Matt started his professional journey at Deloitte followed by a decade with Bain & Company, where he was a Partner.