irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

Microsoft roundtable: Big Deals

If you are engaged in bigger Business Central customer cases with hundreds of users - How can Microsoft help you better close these deals ?
What monetary considerations does both parties need to consider ?
What is working and what is not working today ?

Join this session to share your view and feedback.

Speakers:

Christian Baek

Director, Microsoft Business Applications Group

My name is Christian and I have been with Microsoft and the various Dynamics SMB products for more than 20 years - driving everything from product strategy to business development to new partner programs and pricing models

Fredrik Hietala

Passioned about partners and customers

Fredrik Hietala is one of the Partner and Customer Success Managers for SMB , with an engineering background in Dynamics NAV and AX. Fredrik leads a team of cloud solution architects who specialize in partner and customer interactions within the Business Central product group.