4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
E-commerce meets Business Central: from complexity to clarity for partners
In a world where digital commerce is the rule, not the exception, partners must be equipped to deliver seamless integrations between e-commerce platforms, marketplaces, POS (Shopify, WooCommerce, Magento, Shopware, Amazon, BigCommerce, MplusKASSA, ChannelEngine etc.) and Microsoft Dynamics 365 Business Central.
In this session, we dive into the real challenges partners and clients face, legacy workarounds, poor integrations, and manual workflows. We present a proven journey from use case to delivery.
Through a client success story and architectural deep dive, we'll show how Tinx enables partners to offer full project ownership or collaborative models while preserving margins and minimizing risk.
Walk away with actionable strategies to expand into retail, wholesale, manufacturing, and services verticals.
Speakers:
Bob van der Lelie
Senior Account Executive
With almost a decade of experience in software sales, I specialize in driving new business growth and building strategic partnerships. As a subject matter expert in e-commerce and POS integrations for Microsoft Dynamics 365 Business Central, I help organizations streamline operations and accelerate digital transformation.
Bob van der Lelie
Senior Account Executive
With almost a decade of experience in software sales, I specialize in driving new business growth and building strategic partnerships. As a subject matter expert in e-commerce and POS integrations for Microsoft Dynamics 365 Business Central, I help organizations streamline operations and accelerate digital transformation.
Mark Evert Zoet
CRO
Fractional Sales Leader | GTM Strategy | SaaS - Tech - IT | Start-ups & Scale-ups
Mark Evert Zoet
CRO
Fractional Sales Leader | GTM Strategy | SaaS - Tech - IT | Start-ups & Scale-ups