4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
TD SYNNEX: AI Powered. People Delivered
At TD SYNNEX, we don’t just operate at scale – we bring scale to life through intelligent insights, AI-driven platforms, and the expertise of 2,000+ Microsoft-focused professionals. Our approach is deeply aligned to Microsoft’s ambition of accelerating partner success, growing cloud adoption, and delivering real customer impact in the SMB segment.
In this session we will uncover how we are powering Business Applications partners and their customers to become Frontier companies through AI insights, AI Practice Building, Cloud Platform innovations and human-led AI enablement.
We encourage you to join us to learn more about our solutions and services that accelerate Business Central deployments, syndicate ISV solutions and integrate our cloud platforms deeply into our partner ecosystem.
Speakers:
Jola Hysko
TD SYNNEX, Senior Program Manager, Europe
With over 15 years of experience in the IT industry, Jola is a driving force behind TD SYNNEX’s Microsoft cross-cloud strategy across EMEA. She drives the growth initiatives that empower partners through tailored programs, including MAICPP and strategic incentive frameworks. Jola brings a deep-rooted passion for Business Applications, cultivated through her previous roles. Her work focuses on unlocking partner potential by aligning business goals with cloud innovation
Jola Hysko
TD SYNNEX, Senior Program Manager, Europe
With over 15 years of experience in the IT industry, Jola is a driving force behind TD SYNNEX’s Microsoft cross-cloud strategy across EMEA. She drives the growth initiatives that empower partners through tailored programs, including MAICPP and strategic incentive frameworks. Jola brings a deep-rooted passion for Business Applications, cultivated through her previous roles. Her work focuses on unlocking partner potential by aligning business goals with cloud innovation