4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Normal tickets - 1299 EUR
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Powering Partner Success: Industry Expansion with Aptean Purpose-Built ERP
Join Aptean experts for a panel discussion on expanding success beyond food and beverage into new verticals like process manufacturing, apparel, and heavy machinery. In this session you'll learn about the market opportunity in these sectors, how Aptean's industry-leading, AI-enabled solutions help you win in these markets and how we can partner together to drive mutual success. Learn how partnering with Aptean can drive growth, efficiency, and long-term success.
Aptean values long-term partnerships and are committed to fostering a powerful partner network that helps companies revolutionize how they do business driving unparalleled growth and efficiency in their operations.
Speakers:
Aly Breeman
Senior Product Manager at Aptean Apparel Solution
With around 20 years of experience in software engineering for the fashion, apparel, retail, and e-commerce sectors—all centered-on Microsoft Dynamics 365 Business Central—I focus on building innovative, user-driven solutions that truly address industry needs. My hands-on experience in both technology and the business side enables me to bridge the gap between business challenges and technical delivery. As a Product Manager, I led the transformation of a legacy NAV-based platform into a modern, cloud-based Business Central solution for fashion wholesalers, driving agile releases and close collaboration with partners and customers. I believe that storytelling is key to product success—it helps to engage stakeholders, align teams, and translate complex challenges into real, working solutions. I'm passionate about leveraging AI technology to drive sustainable, impactful results and shape every product's journey in today's fast-moving market.
Aly Breeman
Senior Product Manager at Aptean Apparel Solution
With around 20 years of experience in software engineering for the fashion, apparel, retail, and e-commerce sectors—all centered-on Microsoft Dynamics 365 Business Central—I focus on building innovative, user-driven solutions that truly address industry needs. My hands-on experience in both technology and the business side enables me to bridge the gap between business challenges and technical delivery. As a Product Manager, I led the transformation of a legacy NAV-based platform into a modern, cloud-based Business Central solution for fashion wholesalers, driving agile releases and close collaboration with partners and customers. I believe that storytelling is key to product success—it helps to engage stakeholders, align teams, and translate complex challenges into real, working solutions. I'm passionate about leveraging AI technology to drive sustainable, impactful results and shape every product's journey in today's fast-moving market.
Kara McClain
VP, Global Partner ProgramÂ
By forging strong alliances with dedicated and exceptional partners, we aim to create a powerful partner network that revolutionizes the way food and beverage companies do business and helping them to achieve unparalleled growth and efficiency in their operations.
Kara McClain
VP, Global Partner ProgramÂ
By forging strong alliances with dedicated and exceptional partners, we aim to create a powerful partner network that revolutionizes the way food and beverage companies do business and helping them to achieve unparalleled growth and efficiency in their operations.