4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Normal tickets - 1299 EUR
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Microsoft UK & Ireland team presents: FY26 Strategy, GTM & Best Practices
Join the local UK & Ireland Business Applications team from Microsoft for this interactive session.
We focus on the United Kingdom and Ireland, sharing Microsoft's perspective on business performance, growth opportunities, and market insights tailored to this region.
The session will also highlight programs and partner support available to help drive success in the UK and Ireland market.
Join us to connect with Microsoft's UK and Ireland team and get ready to accelerate your growth in FY26!
This session will be delivered in English language.
Speakers:
Elliott Poulter
SMB Business Lead - Microsoft UK
As SMB Business Applications Business Lead for Microsoft in the UK, I am responsible for the UK revenue number for all of our Dynamics 365 Portfolio.
Helping customers succeed is my main driver & I will work to help with the partners in the ecosystem.
Elliott Poulter
SMB Business Lead - Microsoft UK
As SMB Business Applications Business Lead for Microsoft in the UK, I am responsible for the UK revenue number for all of our Dynamics 365 Portfolio.
Helping customers succeed is my main driver & I will work to help with the partners in the ecosystem.
Nico Charritton
AI Business Solutions Director - Microsoft UKI
Nicolás Charritton is the Director of AI Business Solutions Sales for the UK & Ireland SME segment at Microsoft. With over 14 years of experience across product marketing, go-to-market strategy, business operations, and sales, he brings a uniquely global perspective shaped by roles in Latin America, Asia, EMEA, and the UK.
Nicolás leads a high-performing team dedicated to helping SMEs harness the power of AI to drive productivity, streamline operations, and unlock new growth opportunities. His passion lies in making AI accessible and actionable for smaller businesses, empowering them to compete, innovate, and thrive in a rapidly evolving digital landscape. With deep expertise in business transformation, strategic partnerships, and customer engagement, Nicolás is a trusted advisor for SMEs looking to future-proof their operations and boost employee productivity through AI-driven innovation.
Nico Charritton
AI Business Solutions Director - Microsoft UKI
Nicolás Charritton is the Director of AI Business Solutions Sales for the UK & Ireland SME segment at Microsoft. With over 14 years of experience across product marketing, go-to-market strategy, business operations, and sales, he brings a uniquely global perspective shaped by roles in Latin America, Asia, EMEA, and the UK.
Nicolás leads a high-performing team dedicated to helping SMEs harness the power of AI to drive productivity, streamline operations, and unlock new growth opportunities. His passion lies in making AI accessible and actionable for smaller businesses, empowering them to compete, innovate, and thrive in a rapidly evolving digital landscape. With deep expertise in business transformation, strategic partnerships, and customer engagement, Nicolás is a trusted advisor for SMEs looking to future-proof their operations and boost employee productivity through AI-driven innovation.
Rebecca Newton
Working with Partners to drive new customer acquisition and revenue.
With over two decades of driving innovation and growth with our Microsoft Business Application customers and partners, leveraging technology to transform and empower businesses, consistently pioneering strategies that harness cloud technology and digital services. Rebecca has become a trusted advisor to executive and management teams. Armed with an understanding of the intricate interplay between technology and business strategy, they've consistently delivered transformative results that serve as cornerstones for future growth.
Rebecca Newton
Working with Partners to drive new customer acquisition and revenue.
With over two decades of driving innovation and growth with our Microsoft Business Application customers and partners, leveraging technology to transform and empower businesses, consistently pioneering strategies that harness cloud technology and digital services. Rebecca has become a trusted advisor to executive and management teams. Armed with an understanding of the intricate interplay between technology and business strategy, they've consistently delivered transformative results that serve as cornerstones for future growth.