4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Normal tickets - 1299 EUR
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Microsoft Benelux team presents: FY26 Strategy, GTM & Best Practices
In this regional session, we focus on the Belgium, Netherlands, and Luxembourg (Benelux) market, sharing Microsoft's perspective on business performance, growth opportunities, and market insights specific to the region. You'll also learn about programs and support available to help partners succeed in the Benelux market.
Join us to connect with Microsoft's Benelux leadership team and get ready to accelerate your growth in FY26!
Speakers:
Farah Saeedi
SMB Business Process Lead - Benelux
Farah Saeedi is the SMB Business Process Lead at Microsoft Benelux, where she drives growth through AI and Dynamics 365, helping small and mid-sized businesses transform the way they work. With a focus on partner-led strategy, she leads initiatives like SureStep, Jumpstart, and BC Recruit, designed to expand market capacity and accelerate innovation across the Benelux region.
Since joining Microsoft in 2018, Farah has built her career at the intersection of technology, strategy, and human connection—from Dublin to Schiphol—and previously worked across the Nordic markets, drawing on her Danish roots. She's passionate about empowering partners to succeed in an AI-driven economy and believes technology should always serve people, not the other way around.
Farah Saeedi
SMB Business Process Lead - Benelux
Farah Saeedi is the SMB Business Process Lead at Microsoft Benelux, where she drives growth through AI and Dynamics 365, helping small and mid-sized businesses transform the way they work. With a focus on partner-led strategy, she leads initiatives like SureStep, Jumpstart, and BC Recruit, designed to expand market capacity and accelerate innovation across the Benelux region.
Since joining Microsoft in 2018, Farah has built her career at the intersection of technology, strategy, and human connection—from Dublin to Schiphol—and previously worked across the Nordic markets, drawing on her Danish roots. She's passionate about empowering partners to succeed in an AI-driven economy and believes technology should always serve people, not the other way around.
Fredrik Hietala
Passioned about partners and customers
Fredrik Hietala is one of the Partner and Customer Success Managers for SMB , with an engineering background in Dynamics NAV and AX. Fredrik leads a team of cloud solution architects who specialize in partner and customer interactions within the Business Central product group.
Fredrik Hietala
Passioned about partners and customers
Fredrik Hietala is one of the Partner and Customer Success Managers for SMB , with an engineering background in Dynamics NAV and AX. Fredrik leads a team of cloud solution architects who specialize in partner and customer interactions within the Business Central product group.
Ludwig Kilian
Microsoft
Ludwig is a seasoned business applications leader and Senior Partner Solution Sales Manager at Microsoft, specializing in driving growth and innovation across the Dynamics 365 ecosystem.
Based in the Netherlands, Ludwig works closely with strategic partners to accelerate digital transformation through Microsoft's Business Applications portfolio, with a strong emphasis on Dynamics 365 and AI-powered solutions.
With over two decades of experience in technology and business development, Ludwig has built a reputation for combining strategic vision with hands-on execution. His career spans leadership roles in global business development, marketing, and partner enablement.
At Microsoft, Ludwig focuses on empowering partners to unlock new revenue streams, modernize operations, and deliver customer success through the broader Dynamics 365 suite. His expertise includes go-to-market strategy, partner capability building, and leveraging AI to create scalable, future-ready solutions.
Ludwig Kilian
Microsoft
Ludwig is a seasoned business applications leader and Senior Partner Solution Sales Manager at Microsoft, specializing in driving growth and innovation across the Dynamics 365 ecosystem.
Based in the Netherlands, Ludwig works closely with strategic partners to accelerate digital transformation through Microsoft's Business Applications portfolio, with a strong emphasis on Dynamics 365 and AI-powered solutions.
With over two decades of experience in technology and business development, Ludwig has built a reputation for combining strategic vision with hands-on execution. His career spans leadership roles in global business development, marketing, and partner enablement.
At Microsoft, Ludwig focuses on empowering partners to unlock new revenue streams, modernize operations, and deliver customer success through the broader Dynamics 365 suite. His expertise includes go-to-market strategy, partner capability building, and leveraging AI to create scalable, future-ready solutions.