4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Normal tickets - 1299 EUR
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Microsoft Presents Accelerate with Impact: Partner Programs That Drive BC Success
Join us for a high-impact session designed to empower Business Central partners with the most effective programs to accelerate opportunity creation, engagement, and win rates.
This session will deliver both strategic context and practical guidance on how to leverage Microsoft's full program portfolio to drive results. Whether you're new to these programs or looking to optimize your approach, you'll walk away with actionable insights and a clear path to execution.
Speakers:
Maitane Munoz de los Santos
Microsoft, WW AI Business process Partner Marketing Lead
Maitane Munoz de los Santos is the Manager for the Business Applications Partner Marketing team at Microsoft, where she leads strategic partner engagement and marketing initiatives within the ABS Field & Partner organization. Based in Redmond, Washington, Maitane plays a pivotal role in shaping go-to-market strategies for AI-powered solutions across Microsoft Dynamics 365, and Power Platform.
Maitane Munoz de los Santos
Microsoft, WW AI Business process Partner Marketing Lead
Maitane Munoz de los Santos is the Manager for the Business Applications Partner Marketing team at Microsoft, where she leads strategic partner engagement and marketing initiatives within the ABS Field & Partner organization. Based in Redmond, Washington, Maitane plays a pivotal role in shaping go-to-market strategies for AI-powered solutions across Microsoft Dynamics 365, and Power Platform.
Paloma Alarco
Channel Partner Strategy & GTM
Paloma drives the Partner Go-to-Market strategy for AI Business Processes within Microsoft's SME&C Global Channel Partner Sales (GCPS) organization. She empowers SMB-focused partners to grow by delivering clarity, unlocking Microsoft investments, and activating high-impact practices with D365 Business Central. With experience across tech, finance, and ride-hailing in the U.S. and Peru, Paloma brings strategic precision and deep emerging market expertise to help partners thrive in the AI era.
Paloma Alarco
Channel Partner Strategy & GTM
Paloma drives the Partner Go-to-Market strategy for AI Business Processes within Microsoft's SME&C Global Channel Partner Sales (GCPS) organization. She empowers SMB-focused partners to grow by delivering clarity, unlocking Microsoft investments, and activating high-impact practices with D365 Business Central. With experience across tech, finance, and ride-hailing in the U.S. and Peru, Paloma brings strategic precision and deep emerging market expertise to help partners thrive in the AI era.