4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
How to convince C-level in an AI First world!
Convincing the customers' C-level to buy from you hasn't become easier since the advent of AI. There are many new terms and expressions. And there's still limited knowledge and experience on the buying side. Moreover, most colleague vendors make roughly the same AI claims. Making final decisions for C-level executives has never been so complicated.
In this session I will introduce you in the decision-making process in your customers' boardroom. What is important to them? What benefits do they expect from AI? What risks do they see? What is the most effective way to talk to them about this? And to convince them.
You will walk away with a bag full of inspiration and new ideas to enhance your AI approach and become more successful.
Speakers:
Guus Krabbenborg
I help Microsoft Dynamics 365 partners and their customers to transform and stay relevant.
Guus Krabbenborg is a highly-experienced business trainer and consultant with a well-earned reputation in the Microsoft Dynamics arena. He has managed and co-owned several software companies, was Sales Director for Navision in The Netherlands and co-founder of QBS Group - aka Companial.
Over the last 20+ years Guus has delivered business training and presentations to hundreds of Dynamics partners and end-users all over the world. in recent years with a particular attention to transformation.
With Dynamics and More, Guus supports D365 customers and their partners with valuable services.
Finally, Guus is a frequent speaker at various Microsoft events like DIRECTIONS and at D365 partner events all over Europe. His approach is perceived by both customers and partners as inspiring, creative and provocative – but always entertaining. :-9
Guus Krabbenborg
I help Microsoft Dynamics 365 partners and their customers to transform and stay relevant.
Guus Krabbenborg is a highly-experienced business trainer and consultant with a well-earned reputation in the Microsoft Dynamics arena. He has managed and co-owned several software companies, was Sales Director for Navision in The Netherlands and co-founder of QBS Group - aka Companial.
Over the last 20+ years Guus has delivered business training and presentations to hundreds of Dynamics partners and end-users all over the world. in recent years with a particular attention to transformation.
With Dynamics and More, Guus supports D365 customers and their partners with valuable services.
Finally, Guus is a frequent speaker at various Microsoft events like DIRECTIONS and at D365 partner events all over Europe. His approach is perceived by both customers and partners as inspiring, creative and provocative – but always entertaining. :-9