4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Partner Marketing with AI: The Microsoft–Crayon Approach + Live Case scenario
Co�'presented by Microsoft and Crayon, this session reveals a practical playbook for partner marketing that turns campaigns into pipeline. We'll cover what's available in Microsoft GTM (Solution Plays, Copilot for marketers, Workshops, how Crayon operationalizes demand, and an actual live customer case—from brief to measurable results. You'll leave with insight in tools and opportunities how to generate demand for Business Central and related offers.
Speakers:
Magnus Olsson
Microsoft EMEA Partner Marketing Manager
Magnus Olsson
is a Senior Partner Marketing Manager
at Microsoft, known for driving strategic marketing initiatives and fostering strong partnerships. With a passion for technology and innovation, he has led projects that significantly enhanced customer engagement and business growth. He collaborates closely with top industry professionals and actively promotes well-being and inclusivity within the workplace. Magnus's expertise spans digital marketing, CRM, and mobile application development. Magnus shares his insights and experiences at industry events, captivating audiences with engaging, energetic presentations.
Magnus Olsson
Microsoft EMEA Partner Marketing Manager
Magnus Olsson
is a Senior Partner Marketing Manager
at Microsoft, known for driving strategic marketing initiatives and fostering strong partnerships. With a passion for technology and innovation, he has led projects that significantly enhanced customer engagement and business growth. He collaborates closely with top industry professionals and actively promotes well-being and inclusivity within the workplace. Magnus's expertise spans digital marketing, CRM, and mobile application development. Magnus shares his insights and experiences at industry events, captivating audiences with engaging, energetic presentations.
Niels-Erik Hansen
Crayon Group, Global Biz Apps Director
With more than 30 years’ experience in the IT business, Niels-Erik Hansen has developed a huge passion for business development and IT strategy. Working with Navision Software and at the Microsoft Development Center in Copenhagen for 7 years, he gained a deep insight into the traditional Dynamics NAV customer and business management software market. He also have a strong background working in the Microsoft Biz Apps channel, establishing businesses in Europe for international ISVs and distributors.
Whether talking to a partner or doing presales activities with a customer, Niels-Erik is dedicated to making life easier for business users and improving the quality and effectiveness of their IT solutions.
Niels-Erik is your personal Biz Apps Copilot!
Niels-Erik Hansen
Crayon Group, Global Biz Apps Director
With more than 30 years’ experience in the IT business, Niels-Erik Hansen has developed a huge passion for business development and IT strategy. Working with Navision Software and at the Microsoft Development Center in Copenhagen for 7 years, he gained a deep insight into the traditional Dynamics NAV customer and business management software market. He also have a strong background working in the Microsoft Biz Apps channel, establishing businesses in Europe for international ISVs and distributors.
Whether talking to a partner or doing presales activities with a customer, Niels-Erik is dedicated to making life easier for business users and improving the quality and effectiveness of their IT solutions.
Niels-Erik is your personal Biz Apps Copilot!