4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Normal tickets - 1299 EUR
Group discount 10% for 5+ tickets, 20% for 10+ tickets
Move Your Installed Base: Copilot's Role in Driving BC Migrations
Many on-premise NAV, GP, and SL customers aren't held back by technology—they're held back by fear of change, loss of control, and uncertainty about value. Meanwhile, AI and Microsoft Copilot are dominating the headlines, creating a rare opportunity to reframe the migration conversation.
In this session, you'll learn how to use Copilot as a strategic lever to overcome emotional and practical objections to cloud adoption. We'll explore how to reposition Business Central not just as a modern ERP, but as a gateway to new levels of visibility, efficiency, and control—powered by AI. You'll walk away with messaging strategies and talk tracks that resonate with hesitant customers and re-engage those who've been sitting on the fence for years.
If you're tired of waiting for your base to make a move, this session will help you drive proactive migration conversations using what customers are already curious about: AI. Don't just react to the GP end-of-life—use it to lead your customers into the future.
Overcoming emotional barriers in implementations
Implementations are hard. Technical skills are critical—but resistance, fear, and emotion are often the real reasons projects fail or generate low margins. Come learn practical strategies to fix that.
Speakers:
Joe DeHaai
Chief Business Impact Officer
Joe DeHaai brings over 20 years of experience in the Microsoft ecosystem, spanning consulting, startup leadership, presales, sales, and GTM strategy. He's worked across the full spectrum—from helping early-stage partners to guiding mature practices through reinvention.
What sets Joe apart is his ability to bridge strategy and execution. He's not just talking theory—he's led real change. At one point, he spearheaded a shift away from traditional feature-function ERP selling and toward industry-specific, outcome-driven messaging. That pivot improved win rates and unlocked significant revenue growth.
Today, Joe works closely with Microsoft partners to sharpen their differentiation, build compelling offers, and equip their sales and delivery teams to engage customers more effectively. Whether he's leading workshops on emotional buyer engagement, Copilot GTM strategy, or ERP practice acceleration, Joe is known for making complex ideas simple—and making good teams even better.
Joe DeHaai
Chief Business Impact Officer
Joe DeHaai brings over 20 years of experience in the Microsoft ecosystem, spanning consulting, startup leadership, presales, sales, and GTM strategy. He's worked across the full spectrum—from helping early-stage partners to guiding mature practices through reinvention.
What sets Joe apart is his ability to bridge strategy and execution. He's not just talking theory—he's led real change. At one point, he spearheaded a shift away from traditional feature-function ERP selling and toward industry-specific, outcome-driven messaging. That pivot improved win rates and unlocked significant revenue growth.
Today, Joe works closely with Microsoft partners to sharpen their differentiation, build compelling offers, and equip their sales and delivery teams to engage customers more effectively. Whether he's leading workshops on emotional buyer engagement, Copilot GTM strategy, or ERP practice acceleration, Joe is known for making complex ideas simple—and making good teams even better.