4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
From AI Excitement to Revenue: Build a Copilot GTM Strategy that Drives Value
Most Microsoft partners know they should be doing something with AI, but many are stuck in a cycle of indecision, vague messaging, and low adoption. This session is for those who want to break that cycle and turn the hype around Copilot into a real growth opportunity.
Drawing from hands-on coaching and workshops delivered to dozens of partners across EMEA, we'll share what's actually working when it comes to building and positioning an AI practice. You'll learn how to navigate emotional buyer resistance, frame AI in a way that resonates with business decision-makers, and shift your team's mindset from tech-led to value-led selling.
We'll walk through Neural Impact's neuroscience-based approach to differentiation, buyer psychology, and emotional engagement, plus show how to build packaged Copilot services that are clear, scalable, and aligned with what customers are ready to buy.
If your AI strategy still lives in a slide deck, this session will give you the clarity and confidence to move forward.
Speakers:
Joe DeHaai
Chief Business Impact Officer
Joe DeHaai brings over 20 years of experience in the Microsoft ecosystem, spanning consulting, startup leadership, presales, sales, and GTM strategy. He's worked across the full spectrum—from helping early-stage partners to guiding mature practices through reinvention.
What sets Joe apart is his ability to bridge strategy and execution. He's not just talking theory—he's led real change. At one point, he spearheaded a shift away from traditional feature-function ERP selling and toward industry-specific, outcome-driven messaging. That pivot improved win rates and unlocked significant revenue growth.
Today, Joe works closely with Microsoft partners to sharpen their differentiation, build compelling offers, and equip their sales and delivery teams to engage customers more effectively. Whether he's leading workshops on emotional buyer engagement, Copilot GTM strategy, or ERP practice acceleration, Joe is known for making complex ideas simple—and making good teams even better.
Joe DeHaai
Chief Business Impact Officer
Joe DeHaai brings over 20 years of experience in the Microsoft ecosystem, spanning consulting, startup leadership, presales, sales, and GTM strategy. He's worked across the full spectrum—from helping early-stage partners to guiding mature practices through reinvention.
What sets Joe apart is his ability to bridge strategy and execution. He's not just talking theory—he's led real change. At one point, he spearheaded a shift away from traditional feature-function ERP selling and toward industry-specific, outcome-driven messaging. That pivot improved win rates and unlocked significant revenue growth.
Today, Joe works closely with Microsoft partners to sharpen their differentiation, build compelling offers, and equip their sales and delivery teams to engage customers more effectively. Whether he's leading workshops on emotional buyer engagement, Copilot GTM strategy, or ERP practice acceleration, Joe is known for making complex ideas simple—and making good teams even better.
Mark Stuyt
Chief Engagement Officer, Neural Impact
Mark Stuyt is the founder and Chief Engagement Officer of Neural Impact; a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies.
Mark Stuyt
Chief Engagement Officer, Neural Impact
Mark Stuyt is the founder and Chief Engagement Officer of Neural Impact; a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies.