irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

Seller 3.0: Evolving Sales for the AI-Transformed Buyer

AI has transformed your buyers. Have you kept up? Welcome to the era of Buyer 3.0—where customers use Copilot, chatbots, and AI-driven research to self-educate, self-diagnose, and self-navigate long before speaking to sales. They crave clarity, relevance, and confidence—not pitch decks and pressure. If you’re still selling like it’s 2019, you’re not just behind—you’re invisible. This session is your wake-up call and your roadmap. In this all new session, Mark Stuyt will walk you through what it takes to become Seller 3.0—a modern, emotionally intelligent sales professional equipped to thrive in a world where AI is changing how buyers buy and why they trust.

You’ll learn how to:
• Sell with AI instead of against it: how to co-sell with Copilot and agent tech
• Decode Buyer 3.0 behavior and how to meet them where they are—faster
• Elevate from product pusher to insight guide
• Use neuroscience and empathy to re-humanize the sales experience in a digital-first world

This is your competitive edge in the new sales reality. Because if your buyer is evolving—and you’re not—you’re already obsolete.

Speakers:

Mark Stuyt

Chief Engagement Officer, Neural Impact

Mark Stuyt is the founder and Chief Engagement Officer of Neural Impact; a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies.