irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

5 ways a process-first approach can speed up D365 projects

Get inspired by a practical method for engaging a wide range of business users in accepting true ownership of business processes before, during and after a Dynamics 365 BC or F&O (D365) implementation project.

Implementing D365 and embracing Microsoft's "Success-by-Design" implementation model fundamentally challenges the traditional partner approach of selling projects and hours. While demand is high, project margins are under pressure and customization hours disappearing. Instead, D365 partners must pivot toward long-term value creation through ongoing service delivery.

In this session, we'll introduce you to a practical approach that can transform your D365 implementation and service delivery approach by encouraging and enabling customers to increase their own process maturity and stakeholder engagement before, during and after the technical migration. Join to discover...

➡️ Why Microsoft's 'Success-by-Design' approach requires you to rethink implementations.
➡️ Why business processes could be your keys to success.
➡️ A free and practical method with five ways you can use processes to speed up D365 projects.

The session will inspire, present a customer case and offers actionable advice. You will also learn how to get a competitive edge and increase customer lifetime value with a more effective engagement method.

Speakers:

Peter Jakobsen

Partner Solution Architect, Business Applications, Microsoft

20+ years experience working with NAV and Business Central from the partner channel, Microsoft as well as with large customers. 10+ years with Microsoft working in different roles all with Business Central and Copilot Studio as main focus areas. Currently with Microsoft EMEA covering Business Applications across Western Europe.

Soren Pommer

Faster D365 implementation and adoption

Founder and CEO of Gluu, a Copenhagen-based Business Process Management tool provider dedicated to closing the gap between how companies say they work and how they actually work. Drawing from his experience managing global digital projects at Philips and later as COO of a digital agency, Søren identified the challenges businesses face in aligning process management with practical execution. This inspired him to establish Gluu in 2011.

Gluu has since become a leading platform for improving process transparency, collaboration, and compliance in nearly 60 countries. The company focuses on empowering employees by creating tools that simplify understanding, execution, and enhancement of work processes, ensuring that systems adapt to human needs rather than the other way around.