4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Feedback, Please!
Feedback fuels growth—but giving and receiving it isn't always easy. Why does feedback sometimes leave us confused, trigger defensiveness, or make the world feel darker? And why doesn't it always lead to meaningful change?
This session flips the script on feedback. Instead of focusing only on how to give it, we'll explore how to receive it—openly, skillfully, and without defensiveness. Using real examples, we'll dive into both sides of the feedback conversation.
Here's what we'll cover:
• Feedback Triggers: Why does feedback sometimes feel like a threat? And why do we react the way we do?
• Receiving Feedback More Skillfully: Practical strategies to manage your reactions and navigate tough feedback moments with greater confidence and psychological comfort.
• Delivering Brain-Friendly Feedback: Learn how to offer feedback that feels safe, reduces defensiveness, and fosters a growth mindset.
Whether you lead, collaborate, or simply want to feel more comfortable in feedback conversations, this session will help you turn feedback into a powerful tool for growth.
Speakers:
Sandra Matuleviciute-Bagdonaviciene
Partner Experience Manager at Companial, co-founder of Towards Customer association, Certified Customer Experience Professional
My purpose is to help companies to grow business through focusing on customer experience, customer loyalty, and employee engagement. I work with leadership teams to support them in building customer listening programs to better understand top priorities (where experience gaps exist and new potential is untapped) and to help establish practices across organizations to deliver an exceptional customer experience.
With 15 years of experience in the Microsoft Dynamics market, I currently work in the role of Partner Experience Lead at Companial.
I'm also a passionate ambassador of the CX management profession. I actively speak, write, and consult on this domain. As part of this journey, I co-founded the Customer Experience Managers Association (Towards Customer) in Lithuania where we build CX peers' community, exchange best practices, and seek to contribute to the further development of the CX management profession.
Sandra Matuleviciute-Bagdonaviciene
Partner Experience Manager at Companial, co-founder of Towards Customer association, Certified Customer Experience Professional
My purpose is to help companies to grow business through focusing on customer experience, customer loyalty, and employee engagement. I work with leadership teams to support them in building customer listening programs to better understand top priorities (where experience gaps exist and new potential is untapped) and to help establish practices across organizations to deliver an exceptional customer experience.
With 15 years of experience in the Microsoft Dynamics market, I currently work in the role of Partner Experience Lead at Companial.
I'm also a passionate ambassador of the CX management profession. I actively speak, write, and consult on this domain. As part of this journey, I co-founded the Customer Experience Managers Association (Towards Customer) in Lithuania where we build CX peers' community, exchange best practices, and seek to contribute to the further development of the CX management profession.
Session
Feedback, Please!