4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Beyond the Pioneering Days: Transitioning from Software Development to Product Development
With over 7,000 apps released for Dynamics 365 and Business Central, the pioneering days are behind us. The "get your apps on AppSource" Gold Rush is over, and now it's time to mature and stand out among the many diverse apps available.
In this session, Abakion will share what we believe is crucial in moving from traditional software development to full-fledged product development. We'll use real-world examples to highlight the importance of market research, relevant domain knowledge, smooth onboarding, and a great user experience to help grow and maintain your app's user base.
We don't claim to have all the answers, and we know there's still a lot to learn about what needs to be done and how to do it. But we're excited to share our ideas and assumptions with you, so you can learn from our journey.
Why Attend: This session is a must-attend for app developers, product managers, and business leaders looking to move beyond the initial success of launching an app on AppSource. By focusing on the transition from software development to product development, you'll gain valuable insights and practical strategies based on Abakion's hands-on experiences. We'll emphasize that there is no silver bullet, but rather a continuous journey of learning and improvement.
Join us to learn how to navigate the next phase of AppSource success and ensure your app stands out in a crowded marketplace.
Speakers:
Bo Hansen Hansen
Abakion's App Sales Manager - Transforming Software into Products for Lasting Success
Bo has been participating in the development and launch of subscription-based app services at Abakion. Co-driving the conceptualization, development, and global market introduction of recurring revenue streams. He has been deeply involved in the entire lifecycle of these services, influencing development, providing customer support, and implementing effective marketing strategies.
Bo Hansen Hansen
Abakion's App Sales Manager - Transforming Software into Products for Lasting Success
Bo has been participating in the development and launch of subscription-based app services at Abakion. Co-driving the conceptualization, development, and global market introduction of recurring revenue streams. He has been deeply involved in the entire lifecycle of these services, influencing development, providing customer support, and implementing effective marketing strategies.
Lene Graa Jennum
Abakion A/S - Head of Innovation
As Head of Innovation, I oversee the development and management of over 50 apps built for Business Central and the Power Platform. Our revenue model is subscription-based, ensuring continuous value for our clients. I lead the transformation of innovative ideas into professional-grade applications. My background includes extensive experience as a architect, developer and business consultant specializing in Dynamics 365, Business Central/NAV, and integrating third-party products such as e-commerce, CRM, and time registration systems. This diverse expertise allows me to drive forward-thinking solutions that seamlessly integrate with existing technologies, enhancing business efficiency and productivity.
Lene Graa Jennum
Abakion A/S - Head of Innovation
As Head of Innovation, I oversee the development and management of over 50 apps built for Business Central and the Power Platform. Our revenue model is subscription-based, ensuring continuous value for our clients. I lead the transformation of innovative ideas into professional-grade applications. My background includes extensive experience as a architect, developer and business consultant specializing in Dynamics 365, Business Central/NAV, and integrating third-party products such as e-commerce, CRM, and time registration systems. This diverse expertise allows me to drive forward-thinking solutions that seamlessly integrate with existing technologies, enhancing business efficiency and productivity.