4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
How to Build a Customer-Centric Sales & Marketing Engine with Dynamics 365
Everyone talks about customer centricity — but how do you actually build it into your sales and marketing processes?
In this session, we'll show you how to create a scalable, customer-centric sales & marketing engine using Dynamics 365 and the Power Platform — aligned with Microsoft's priorities and partner best practices.
You'll learn how to:
- Design a data-driven IT ecosystem blueprint based on Dynamics 365
- Use lead scoring models and Customer Insights to map the buyer journey effectively
- Align stakeholders across sales and marketing through shared KPIs and lifecycle stages
- Build an infrastructure that enables sustainable growth and cross-functional collaboration
- Become your own best reference by showcasing how you use Microsoft technologies internally
This session is especially valuable for Microsoft partners who want to grow their business, boost internal adoption, and turn their go-to-market strategy into a living, measurable process.
Whether you're a partner, consultant, Business or Sales lead — if you're ready to align with Microsoft, scale smarter, and serve customers better, this session is for you.
Speakers:
Maximilian Breitinger
Global Process Owner for Customer Centricity @ COSMO CONSULT
I'm a Global Process Owner for Customer Centricity at COSMO CONSULT, where I help align Sales and Marketing through data-driven processes, shared KPIs, and scalable CRM strategies.
My focus is on turning customer-centricity into something operational — not just aspirational. I work at the intersection of Sales Ops, RevOps, and Enablement, building IT ecosystems around Dynamics 365 that improve pipeline visibility, lead scoring, and customer journeys.
I believe real growth happens when teams stop working in silos and start building around the customer.
I also share my insights regularly as a LinkedIn Creator on Sales, RevOps, and process automation.
Maximilian Breitinger
Global Process Owner for Customer Centricity @ COSMO CONSULT
I'm a Global Process Owner for Customer Centricity at COSMO CONSULT, where I help align Sales and Marketing through data-driven processes, shared KPIs, and scalable CRM strategies.
My focus is on turning customer-centricity into something operational — not just aspirational. I work at the intersection of Sales Ops, RevOps, and Enablement, building IT ecosystems around Dynamics 365 that improve pipeline visibility, lead scoring, and customer journeys.
I believe real growth happens when teams stop working in silos and start building around the customer.
I also share my insights regularly as a LinkedIn Creator on Sales, RevOps, and process automation.
Peter Dibbern
CMO at COSMO CONSULT
I'm the Chief Marketing Officer at COSMO CONSULT, where I lead our (S)MARKETING strategy to deliver customer-centric, industry-specific software solutions based on Microsoft technology, Dynamics 365, and our own IP. With over 25 years of experience in sales, marketing, and business development, I bring deep expertise in digital transformation and the value of business applications. My focus areas include product positioning, industry development, lead generation, and campaign management. Together with my team, I work to communicate the unique value of our solutions and help customers advance their digitalization goals. I'm always open to exchanging ideas with forward-thinking professionals.
Peter Dibbern
CMO at COSMO CONSULT
I'm the Chief Marketing Officer at COSMO CONSULT, where I lead our (S)MARKETING strategy to deliver customer-centric, industry-specific software solutions based on Microsoft technology, Dynamics 365, and our own IP. With over 25 years of experience in sales, marketing, and business development, I bring deep expertise in digital transformation and the value of business applications. My focus areas include product positioning, industry development, lead generation, and campaign management. Together with my team, I work to communicate the unique value of our solutions and help customers advance their digitalization goals. I'm always open to exchanging ideas with forward-thinking professionals.