4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Get Found (or Be Forgotten): How Microsoft Partners Must Rewire Their Website for the AI Era
You've worked hard to get discovered on Google and Bing. But in a world where prospects are increasingly using AI chat search tools such as ChatGPT, Copilot, Google Gemini, Perplexity AI, Anthropic Claude and more for recommendations, optimizing your website for searches just on Google is no longer adequate. Uncover how to prepare and optimize for AI driven discovery.
In this session you will learn how buyer search behavior is rapidly evolving with the rise of generative AI and what that means for partner differentiation and digital visibility. We will explore how you can redesign your web presence to be emotionally resonant, technically optimized, and AI-search friendly.
You will learn how to:
- Align your website structure and content with the way AI engines index and rank results
- Optimize your SEO for both traditional and AI-driven search models
- Differentiate your offering through content strategy, metadata, and persona alignment
- Understand the new rules of discoverability across chat-based interfaces and LLMs
- Apply neuroscience-based messaging techniques to boost engagement and clarity
This session provides a practical, research-backed roadmap to future-proof your digital presence. Whether you are refreshing your site, running lead generation campaigns, or trying to stand out in a competitive market you will leave with actionable insights and examples you can implement immediately.
Speakers:
Inge Boubez
Neural Impact, Senior Marketing Strategist
Inge Boubez is the Chief Marketing & Growth Strategist at Neural Impact, with over 20 years of experience driving partner marketing success across ERP, CRM, AI, and modern workplace solutions. She has led go-to-market planning, channel strategy, and neuroscience-based content programs for both global tech leaders and startups.
Inge currently focuses on applying Microsoft Copilot and AI to optimize digital demand generation, streamline buyer journeys, and enhance co-sell outcomes. Her strategies have delivered a 10x increase in MQL pipeline and a 5x boost in SQL conversions through emotionally resonant, scalable marketing workflows.
Inge Boubez
Neural Impact, Senior Marketing Strategist
Inge Boubez is the Chief Marketing & Growth Strategist at Neural Impact, with over 20 years of experience driving partner marketing success across ERP, CRM, AI, and modern workplace solutions. She has led go-to-market planning, channel strategy, and neuroscience-based content programs for both global tech leaders and startups.
Inge currently focuses on applying Microsoft Copilot and AI to optimize digital demand generation, streamline buyer journeys, and enhance co-sell outcomes. Her strategies have delivered a 10x increase in MQL pipeline and a 5x boost in SQL conversions through emotionally resonant, scalable marketing workflows.