4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Vision 2030 Survey: Insights from the Microsoft AI Business Partner Sales & Marketing Leaders
This session will share exclusive insights from a newly conducted MSDW and PartnerTalks survey of Microsoft Business Applications Partners. The survey explores how buyer behavior, seller strategies, AI adoption, and content marketing are expected to evolve over the next five years. Co-hosted by Rick McCutcheon, a 12-time Microsoft Business Applications MVP, and Jason Gumpert, Editor of MSDynamicsWorld, the session will provide key data-backed takeaways and encourage an interactive conversation on how partners can adapt and thrive in a changing landscape.
Whether you are leading a marketing transformation, exploring new key performance indicators (KPIs), or seeking to understand future customer expectations, this session will equip you with practical insights and foresight.
Key Survey Findings (20 mins)
• Future buyer behavior
• Evolving content trends
• Role of AI in marketing and sales
• Strategic KPIs and success metrics
Fireside Chat with Jason Gumpert (15 mins)
• Partner implications
• Surprising insights
• Open dialogue on actionable strategies
Interactive Audience Discussion (15-20 mins)
• Open floor for partner input and predictions
Key Takeaways
• An exclusive look at industry sentiment and trends from your peers
• Actionable ideas for evolving sales and marketing strategies
• Opportunities to shape future discussions within the Business Applications ecosystem
Speakers:
Jason Gumpert
Editor, MSDW
Editor and co-founder at MSDynamicsWorld.
Rick McCutcheon
Microsoft Business Applications MVP
As a 12-time Microsoft Dynamics MVP (CRM), I enjoy sharing my knowledge and expertise with others and contributing to the growth and success of the Dynamics 365 community. As the host of PartnerTalks.com, a weekly LinkedIn interview show, I chat with Business Executives from the Microsoft Community about their insights, ideas, and best practices. PartnerTalks.com has reached over 270 episodes and is now in its fifth year of production, attracting a global audience of professionals who want to learn from the experts and stay updated on the latest trends and innovations in the industry.
Rick McCutcheon
Microsoft Business Applications MVP
As a 12-time Microsoft Dynamics MVP (CRM), I enjoy sharing my knowledge and expertise with others and contributing to the growth and success of the Dynamics 365 community. As the host of PartnerTalks.com, a weekly LinkedIn interview show, I chat with Business Executives from the Microsoft Community about their insights, ideas, and best practices. PartnerTalks.com has reached over 270 episodes and is now in its fifth year of production, attracting a global audience of professionals who want to learn from the experts and stay updated on the latest trends and innovations in the industry.