4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
SaaS is Dead - Now What?
With Microsoft's aggressive pivot to AI and their drive towards autonomous ERP, partners need to be actively planning how they stay relevant and remain profitable. Partner Economics believes the answer lies in partner-built, agent-driven Outcomes-as-a-Service, priced according to the value they deliver.
Do not miss this session to understand how to build these new high-margin revenue streams, the keys to their economic viability, and the business model changes required.
Speakers:
Dana Willmer
Co-Founder, Partner Economics
Dana has been a driving force behind new business model adoption (Cloud and now AI) for both software publishers and their channel Partners for over 2 decades.
In that time, he has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications and financial models for Microsoft, which help resellers get “the right things right†in a critical business model transition. His work has been consistently regarded as best in class by executives, resellers, and industry analysts alike.
His proprietary research has continuously chronicled the “best practices†that have been proven to accelerate business model transition, reduce the attendant risk, and build shareholder value.
Dana Willmer
Co-Founder, Partner Economics
Dana has been a driving force behind new business model adoption (Cloud and now AI) for both software publishers and their channel Partners for over 2 decades.
In that time, he has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications and financial models for Microsoft, which help resellers get “the right things right†in a critical business model transition. His work has been consistently regarded as best in class by executives, resellers, and industry analysts alike.
His proprietary research has continuously chronicled the “best practices†that have been proven to accelerate business model transition, reduce the attendant risk, and build shareholder value.
Session
SaaS is Dead - Now What?
George Brown
Partner, Partner Economics
As a co-founder of Partner Economics, George is accomplished and forward-thinking with over 30 years' experience strategically propelling Microsoft partner businesses forward. A thought leader and pioneer in the areas of Partner Business Model and Cloud Transformation, George has worked on strategic projects with Microsoft and Navision since 1997. George has also held senior roles including CEO of Aston Group NA, board member of several ISV's and large-scale VAR's and most recently was Chief Revenue Officer for jet Global, the world's largest Microsoft Dynamics ISV by unit volume. Having been involved in more than 100 sales and purchase of related Microsoft Dynamics partners, he knows where the value lies in these businesses.
A strategic thinker, his expertise has been utilized to create significant bodies of work, including the channel transformation strategy for Microsoft's partner ecosystem Cloud transition.
George Brown
Partner, Partner Economics
As a co-founder of Partner Economics, George is accomplished and forward-thinking with over 30 years' experience strategically propelling Microsoft partner businesses forward. A thought leader and pioneer in the areas of Partner Business Model and Cloud Transformation, George has worked on strategic projects with Microsoft and Navision since 1997. George has also held senior roles including CEO of Aston Group NA, board member of several ISV's and large-scale VAR's and most recently was Chief Revenue Officer for jet Global, the world's largest Microsoft Dynamics ISV by unit volume. Having been involved in more than 100 sales and purchase of related Microsoft Dynamics partners, he knows where the value lies in these businesses.
A strategic thinker, his expertise has been utilized to create significant bodies of work, including the channel transformation strategy for Microsoft's partner ecosystem Cloud transition.
Session
SaaS is Dead - Now What?