4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
From Acquisition to Activation: How ISVs can Drive Real Partner Adoption.
Attracting partners is one challenge - getting them to actively sell your solution is another. In this session, we explore how ISVs can bridge the gap between partner acquisition and partner adoption.
Drawing from in-progress academic research and hands-on experience at POS-ONE, the session shares early insights into why many partners stall after signing up, and what ISVs can do to support them beyond the onboarding email. We'll look at how clear, structured messaging and more intentional enablement processes can equip partners with the tools and confidence they need to position and sell effectively.
The content is grounded in both theory and real conversations with partners - what holds them back, what they say they actually need to feel ready to sell, and what motivates them to engage. Whether you're building your partner channel or trying to improve partner outcomes, you'll leave with practical ideas, honest lessons, and a stronger understanding of how to move from sign-up to sell-through.
Speakers:
Sólbjörg Howarth
Associate Partner Manager at POS-ONE
Sólbjörg has been part of the POS-ONE team for nearly three years, where she has worked across sales, marketing, and now partner enablement. Before stepping into her current role as Associate Partner Manager, she gained experience in retail and hospitality, working with point-of-sale systems and customer-facing sales.
Today, she supports POS-ONE's implementation partners in successfully positioning and adopting POS365 for the Dynamics 365 Business Central ecosystem. Alongside her work, Sólbjörg is completing a bachelor's degree in finance, where her thesis focuses on how ISVs can improve partner adoption - a topic she explores both academically and in practice.
Sólbjörg Howarth
Associate Partner Manager at POS-ONE
Sólbjörg has been part of the POS-ONE team for nearly three years, where she has worked across sales, marketing, and now partner enablement. Before stepping into her current role as Associate Partner Manager, she gained experience in retail and hospitality, working with point-of-sale systems and customer-facing sales.
Today, she supports POS-ONE's implementation partners in successfully positioning and adopting POS365 for the Dynamics 365 Business Central ecosystem. Alongside her work, Sólbjörg is completing a bachelor's degree in finance, where her thesis focuses on how ISVs can improve partner adoption - a topic she explores both academically and in practice.