irections emea 2025 poznan
4-6 November 2025 in Poznan, Poland

Directions EMEA 2025

Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders.  Fuel your motivation, inspiration, and success through sharing and collaboration.

IAMCP EMEA Roundtable

Everyone is welcome to this session - whether you are already an IAMCP member or just curious to learn more.

Discover how connecting with the International Association of Microsoft Channel Partners (IAMCP) at Directions can help you:

- Meet and collaborate with other partners - explore opportunities to co-deliver the full Microsoft solution stack with Dynamics and non-Dynamics experts.

- Exchange best practices and lessons learned with peers facing the same challenges and opportunities as you.

- Gain a partner perspective on Microsoft's strategy and hear how other partners are preparing for what's next.

- Discuss common program challenges and solutions together - a collective voice makes a real difference.

If you want to expand your network, find new partnership opportunities, and bring fresh ideas back to your business, this session is for you.

Speakers:

Elena Baeva

Fonder and CEO at 365 Talent Portal, IAMCP EMEA President and IAMCP International Vice President

Elena is a technology leader with 20 years of experience in the Microsoft Dynamics ecosystem, including 9 years at Microsoft. She founded 365 Talent Portal to help partners grow their Business Applications practices through practical strategies, tools, and upskilling. Her work has supported over 1,000 Microsoft partners worldwide, in collaboration with Microsoft and Distributors across EMEA. Elena focuses on sharing real-world guidance to help partners align with Microsoft's evolving strategy.

She is also IAMCP EMEA President and International Vice-President, connecting partners globally and leading initiatives that strengthen the Microsoft ecosystem. At Directions EMEA, Elena shares hands-on experience, leadership insights, and strategic best practices to help partners transform from within.

Klaus Fander

CEO acadon AG - Treasurer IAMCP

Klaus is Co-Founder and CEO of acadon, an ISV focussing on ERP for the Timber industry. Since 2010 he is engaged in the IAMCP (International Association of Microsoft Channel Partners) and now is treasurer of the German, EMEA and worldwide IAMCP. Klaus is passionate about bringing people together so that everybody can deliver better solutions to customers.

Patricia Maia

International Business Director

Patricia has been working in ERP as a consultant for more than 30 years. She specialized in the international business and global implementations. At this moment she is responsible at Arquiconsult for the Neashore and International business.