4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Leadership On LinkedIn for Dynamics Partners In the AI Era
Microsoft says: 'Build thought leadership. Differentiate. Get on social.' 'But how?' Partners wonder.
Sporadic company posts and recycled corporate content on LinkedIn don't cut it. Anxious experts lurk but rarely post, fearing saying the "wrong thing". Others post AI-generated content and flood the platform with annoying messages that get ignored.
And yet, research shows employee-shared content reaches 561% more people than company messages—if done right.
If you're a forward-thinking Dynamics partner who wants to lead the conversation and build thought leadership as a team, this one is for you.
This hands-on workshop transforms your team into confident brand ambassadors who attract Microsoft sellers, ideal partners, and customers whilst building trust. Through interactive exercises, real-time profile optimisation, and meaningful AI tool usage, you'll cut through noise with genuine expertise.
What You'll Learn:
• Profile Optimisation: Polish personal profiles with messaging that connects, expands reach, and balances individual expertise with company positioning
• Strategic Content Planning: Define weekly talking points aligning personal voices with business goals whilst attracting the right prospects and partners
• Human-First AI Integration: Create high-performing posts using AI assistants without sounding robotic
Ideal for partners ready to build expert-based LinkedIn presence that grows network, impact, and business opportunities through personal perspectives.
Speakers:
Iva Vlašimsky
Thought Leadership Marketing Consultant | Founder & CEO @ Narativa Communications
With 25 years of writing experience and a deep understanding of the Microsoft ecosystem, Iva helps experts from the Microsoft partner channel step into the spotlight and become recognized. As the founder of Narativa Communications, she blends her background in journalism with marketing strategy in building authority narratives for companies and individuals. A passionate advocate for authentic communication, Iva experiments with AI (the ethical way!) and helps clients discover their unique perspectives and distinctive voices.
Iva Vlašimsky
Thought Leadership Marketing Consultant | Founder & CEO @ Narativa Communications
With 25 years of writing experience and a deep understanding of the Microsoft ecosystem, Iva helps experts from the Microsoft partner channel step into the spotlight and become recognized. As the founder of Narativa Communications, she blends her background in journalism with marketing strategy in building authority narratives for companies and individuals. A passionate advocate for authentic communication, Iva experiments with AI (the ethical way!) and helps clients discover their unique perspectives and distinctive voices.