4-6 November 2025 in Poznan, Poland
Directions EMEA 2025
Join us for Directions EMEA 2025 - experience the latest updates from Microsoft and the ecosystem while connecting with the entire Business Central community, including resellers, add-on providers, Microsoft, CSPs, MVPs, developers, consultants, sales and marketing professionals, and business leaders. Fuel your motivation, inspiration, and success through sharing and collaboration.
Microsoft presents: Explore the opportunity for Business Applications in the Nonprofit industry
In this session we will be presenting the opportunity for partners for growing their business with focus on one of the fastest growing industries in the world. The opportunity in the Nonprofit sector for business applications is tremendous across Low Code, Sales and Business Central
Speakers:
Henrik Krogh Andersen
SMB Business Applications Sales Lead, Tech for Social Impact (Non-profit Industry)
Henrik has been working in the Microsoft Dynamics business for +12 years in various roles. He is WW SMB Sales Lead for Dynamics365 in the Non-profit Industry.
Shalona Moodley
Partner Sales Lead EMEA
Shalona Moodley is a Senior Partner Solution Sales Lead at Microsoft, leading partner engagement across Europe to advance the mission of Microsoft Elevate. With a focus on empowering changemakers, classrooms, and communities, Shalona works closely with nonprofit and education partners to deliver AI-powered solutions that drive digital transformation and social impact. Her leadership helps scale Microsoft's Elevate strategy—bringing together technology, skilling, and policy to support organizations serving the world's most vulnerable populations. Through strategic collaboration, Shalona enables partners to unlock innovation, accelerate adoption of Microsoft Cloud and Copilot technologies, and build resilient, future-ready institutions. Her work embodies Microsoft's commitment to inclusive opportunity and responsible AI, helping partners deliver meaningful outcomes in every community they serve.