d irections community bc day dubai
21 November 2025

Dubai BC Day 2025

Join us for a dynamic, one-day event at the Microsoft Office in Dubai, where professionals from across the Dynamics 365 Business Central community come together to explore the latest in technology, functionality, and innovation.

This exclusive conference is designed for both technical developers and functional consultants who are passionate about Business Central and all tracks will be in English. With Microsoft MVPs delivering expert-led sessions, you’ll gain insights into the real-world applications, best practices, and future of Business Central.

Location

DIC Building #8

Sheikh Zayed Road, Dubai Internet City

Dubai - United Arab Emirates.

Date

21 November 2025

What to expect?

From deep-dive technical tracks to strategic functional discussions, the agenda is packed with valuable content. A major highlight of the day will be the exploration of AI in Business Central—how it’s being used today and what it means for the future of ERP.

 

• Sessions for both technical and functional audiences

• Expert speakers, including Microsoft MVPs

• Live demos and interactive discussions

• Real-world insights into Business Central + AI integration

• Networking with like-minded professionals

Meet the Speakers of Dubai BC Day 2025

Location

DIC Building #8 - Sheikh Zayed Road, Dubai Internet City - Dubai - United Arab Emirates.

21-11-2025

Cross-Border ERP Projects: Lessons From the UK, UAE and ANZ

11:30 - 12:15 Ruby (Capacity: 22) Back to event schedule

Delivering Business Central across multiple regions isn't just a technical challenge — it's a balancing act of time zones, cultural nuances, and vendor overlap. What looks aligned in a project plan can quickly fall apart when testing and assurance don't scale consistently across borders.

In this session, Emma Beckett, Founder & CEO of Fortitude 17, draws on experience with ERP and HCM transformations in the UK, UAE and ANZ to reveal where global programmes most often stumble: fragmented test cycles, inconsistent user adoption, and integration blind spots.

You'll learn how independent QA frameworks smooth delivery, reduce rework, and bring a single source of truth across teams and geographies. Attendees will leave with practical takeaways on de-risking international rollouts, strengthening user readiness, and ensuring quality is never lost in translation.

Speakers:

Emma Beckett

Founder & CEO: Fortitude 17. From Professional Football to Professional Testing - Driving Results in ERP.

Emma's story is one of dual excellence. While pursuing a professional sports career, she cultivated deep expertise in enterprise systems, specialising in Microsoft Dynamics 365 (Finance & Operations, Customer Engagement, and Business Central). This practical, hands-on understanding of the D365 stack has made her a trusted partner of Microsoft and for clients seeking clarity on how to navigate Microsoft's ecosystem effectively.

Emma is recognised for her straight-talking, engaging style that blends professional authority with personal authenticity. She brings humour, sports analogies, and hard data together to create talks that resonate with both technical and functional audiences.

Her sporting background adds a distinctive flavour: she likens ERP projects to competitive sport - where preparation, drills, and strategy are non-negotiable.

F.A.Q

Yes! The event is completely free, but registration is required as space is limited.

BC Day Dubai is designed for:

  • Microsoft Dynamics 365 Business Central partners and consultants
  • Developers, implementers, and functional experts
  • ISV providers and service firms in the Microsoft ecosystem
  • Anyone looking to grow their knowledge and network in the Business Central space

 

Yes. We welcome session proposals from Business Central professionals across the globe. Sessions must be either technical or functional. The call for speakers is managed via Sessionize.

 

You may contact officedmcc.ba@twoday.com for any inquiries, and we’ll get back to you.

Contact

Email

bcdaydubai@directionsforpartners.com