The point of sale is evolving from a transaction terminal into an intelligent workspace for retail associates and trade professionals. In this session, explore Dynamics 365 Store Commerce across retail POS, trade POS, and counter sales scenarios for B2C and B2B. See how we're streamlining counter sales workflows for distributors and wholesalers — including quick-entry ordering, customer account purchasing, quote-to-order conversion, contract-based pricing, credit limit checks, and bulk line-item entry designed for high-volume trade environments. Then see how agentic AI augments these experiences by helping associates surface relevant information, navigate complex tasks faster, and reduce errors — without replacing the workflows trade professionals already know. B2B buying is fundamentally different from consumer commerce — involving complex organizational hierarchies, contract-based pricing, approval workflows, budget controls, and multi-party relationships between manufacturers, distributors, and buyers. Discover how Dynamics 365 Commerce is investing in purpose-built B2B capabilities that simplify these complexities while unlocking new levels of efficiency through AI. Explore how features like organizational buying, contract management, designated distributor support, catalog permissions, and approval workflows work together to support indirect and direct B2B selling models.