16-04-2024
Content That Converts Workshop: Turning Digital Assets into Leads
The “Content is King” concept has grown into the top strategy of nearly every successful and thriving business. But what does it mean for your B2B technology company and what topics or concepts should you invest in producing online content around?
The world of writing a 300-word blog and having buyers knock on your digital door doesn't exist, but you don't have to let content strategy and execution be too daunting to tackle. Let's do it together. We'll review the proven, best approach for building a content strategy and then work live, in real-time, to create one together, with concepts you can start to use right away.
From experts in B2B and Microsoft Industry content marketing, this interactive workshop can be your first step. Learn:
- What TOFU, MOFU, and BOFU content is and why these acronyms are at the foundation of your digital content strategy
- Identifying and prioritizing content stages and topics in the industry to create content with repeat leverage capability and get the most bang for your time and dollar
- Common content mistakes we see at Microsoft Partners and ISVs so you can avoid them
- How to use content in both push and pull marketing efforts for maximum lead generation
Speakers:
Brandee Barker
Partner, Big Room Creative
Serial marketing professional with over 22 years' experience, predominantly in the B2B technology space, and heavily focused on Microsoft Dynamics 365 resellers (VARs and ISVs) and those in the ERP, CRM, BI and cloud transition space.
Brandee Barker
Partner, Big Room Creative
Serial marketing professional with over 22 years' experience, predominantly in the B2B technology space, and heavily focused on Microsoft Dynamics 365 resellers (VARs and ISVs) and those in the ERP, CRM, BI and cloud transition space.
Tara Grant
Partner, Big Room Creative
Tara Grant has dedicated her 20-year career in the Microsoft Dynamics channel to translating brands, products, and service offerings in an understandable, relatable, and compelling way that drives lead generation and revenue. With unmatched productivity and a real love for delivering crisp, clear messaging, Tara helps distill complex products and services down to effective offers and content that attracts buyers.
Tara Grant
Partner, Big Room Creative
Tara Grant has dedicated her 20-year career in the Microsoft Dynamics channel to translating brands, products, and service offerings in an understandable, relatable, and compelling way that drives lead generation and revenue. With unmatched productivity and a real love for delivering crisp, clear messaging, Tara helps distill complex products and services down to effective offers and content that attracts buyers.